South African Tourism Vacancies

In brief

**Overview** This is an editorial rewrite of a job posting for a General Manager – Brand & Marketing at South African Tourism's Head Office in Sandton. The role reports to the Chief Marketing Officer and is responsible for developing the SA Tourism brand and marketing strategy to build reputation, increase market share, and drive growth through awareness and positivity. **What you will do** The General Manager – Brand & Marketing will be responsible for: * **Global Strategy Development:** Developing global brand and appropriate marketing strategies and plans in conjunction with the CMO. This includes leading the creation and execution of marketing strategy (target audience, brand proposition/positioning, creative platform, brand communication, innovation, and through-the-line marketing), determining marketing mix levers to build brand awareness globally, translating strategies into brand plans and go-to-market strategies, monitoring competitor activities to develop growth strategies, and ensuring brand competitiveness. * **Brand Management:** Monitoring brand performance and implementing rapid course correction as needed. This also involves overseeing marketing and advertising activities for consistency with brand strategy, developing and sustaining strong internal and external stakeholder relationships, creating high-quality marketing materials aligned with brand strategy, tightly and efficiently managing external agencies and marketing budgets, seeking and maximising new marketing opportunities, aligning the SA Tourism brand with overall direction, and overseeing brand content development. * **Brand and Marketing Performance:** Managing SA Tourism brand equity and ensuring efficient project management of all brand-related projects. Responsibilities include liaising with agencies on brand development requirements, championing the SA Tourism brand, measuring and reporting the performance of all brand and marketing campaigns against goals (ROI and KPIs), monitoring market trends and consumer markets for opportunities and issues, and monitoring reactions to brand campaigns. * **Manage the resources of the Business Unit:** Monitoring and evaluating the development and execution of the operational plan, including budget, performance targets, KPIs/measurement metrics, and reporting. This involves conducting budgetary planning, accounting for allocated budgets, ensuring sufficient capacity, providing employees with necessary information and resources, motivating team members to foster a high-performance culture, and managing employee-related matters. * **Stakeholder Engagement and Communication:** Engaging with business unit heads to provide brand advisory support in strategic planning processes. It also includes establishing and maintaining relationships with key stakeholders to promote the South African brand through collaboration and partnerships, and communicating strategic directions and decisions to employees. * **People Management:** Managing business unit performance against set targets, KPIs, and metrics. This includes defining, cascading, and monitoring people performance objectives, and evaluating business unit performance. **Requirements (from the original advert)** * A post graduate qualification in Marketing, Communications, Advertising, or any related field. * 7+ years’ experience in brand management. * People management experience. * Experience in strategy development. * 10 years collective working experience. * 5 years’ experience at a senior management level. * Extensive experience of managing teams and stakeholders. * Relevant Professional registration will be an added advantage. * Knowledge and understanding of: * Tourism industry and Marketing and Advertising principles and standards. * Government priorities and imperatives. * The PFMA and regulations, and other relevant legislation. * Performance monitoring, evaluation and reporting frameworks, systems and processes. * Relevant legislation and regulatory requirements namely PFMA, Treasury Regulations and Frameworks on performance information and strategic plans. * Communications and information management legislative requirements. * All Public Service systems. **Who should apply** Applications are invited from individuals who possess a post-graduate qualification in Marketing, Communications, Advertising, or a related field, coupled with significant experience in brand management (7+ years), strategy development, and a total of 10 years collective working experience, with at least 5 years at a senior management level. Ideal candidates will also have extensive experience in people, team, and stakeholder management, along with a comprehensive understanding of the tourism industry, marketing and advertising principles, government priorities, and relevant public sector legislation and systems. **Deadline** 18 November 2026 **Reference** Original posting: https://www.govpage.co.za/vacancies/south-african-tourism-vacancies-11 Source: govpage

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 5 years of experience.

• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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