Mr D - CRM Lead

In brief

**Overview** This role as CRM Lead at Mr D, part of takealot.com, is central to enhancing customer engagement, retention, and lifetime value through innovative and data-driven CRM strategies. The successful candidate will report to the Head of Customer Growth, lead a team of CRM professionals, and collaborate across multiple business units to deliver personalized, scalable, and impactful customer lifecycle marketing initiatives. **What you will do** * Develop and execute Mr D’s end-to-end CRM strategies, emphasizing automation-led lifecycle marketing and personalization at scale, building a customer-centric CRM calendar based on always-on automation. * Provide functional and disciplinary leadership to the CRM team, including direct reports and their teams, ensuring clear ownership across lifecycle strategy, execution, and optimization. * Manage complex customer communications across multiple product offerings (restaurants, groceries, on-demand services), ensuring relevance, prioritization, and customer-centric sequencing. * Collaborate with Product, Data, Engineering, Marketing, and Merchandising teams to align CRM strategies with business priorities and partner across the Takealot Group for joint CRM initiatives. * Lead Mr D’s marketing automation strategy for transactional, promotional, and brand communications, acting as a subject-matter expert for the Braze CRM platform and designing complex, highly automated CRM journeys using Braze and other MarTech tools. * Establish, report on, and continuously improve KPIs for all CRM campaigns, focusing on incrementality, retention, frequency, and customer lifetime value, owning operational dashboarding, and driving experimentation through a formal testing roadmap. * Act as a key partner, translating data and insights into actionable lifecycle strategies and supporting paid-for retail media communication campaigns for platform partners and non-endemic brands. * Drive awareness, adoption, and retention of the Takealot Group’s subscription programme, TakealotMORE, integrating it across relevant lifecycle touchpoints. **Requirements (from the original advert)** * Highly analytical and data-driven, with the ability to operate both strategically and hands-on in a fast-paced, high-growth environment. * Confident and credible communicator with extensive experience presenting to Senior Management and Executives. * Strong technical aptitude with a deep understanding of enterprise-level CRM and marketing automation platforms (e.g., Braze, Salesforce), customer insights tools, and statistical analysis techniques. * Creative and commercially minded, with the ability to design and orchestrate multiple concurrent campaigns across diverse customer segments and business units. * Strong problem-solving mindset with a pragmatic, solutions-oriented approach. * Highly organised, detail-oriented, and comfortable managing complexity and tight delivery timelines. * Solid background in Marketing Insights, Retail, and/or eCommerce marketing. * Advanced MS Excel proficiency required. * 5+ years’ experience in CRM or lifecycle marketing roles. * 2+ years’ experience managing multiple direct reports. * Proven experience executing multi-channel CRM campaigns (push, email, in-app, etc.). * A relevant tertiary qualification. * Experience working with large, diverse consumer bases at scale. * Hands-on experience with CRM and MarTech platforms in complex environments. **Who should apply** This role is suited for an experienced, highly analytical, and data-driven CRM professional who is a strategic thinker with hands-on capabilities in a fast-paced environment. The ideal candidate will be an effective leader, capable of managing a team and complex multi-channel communications, while also being a confident communicator with senior management. A strong technical aptitude in enterprise-level CRM and marketing automation platforms (like Braze), coupled with creative and commercial acumen, is essential. Applicants should have a background in Marketing Insights, Retail, and/or eCommerce, possessing a problem-solving mindset and advanced Excel proficiency. They must have significant experience in CRM or lifecycle marketing, including managing direct reports, executing multi-channel campaigns, and working with large consumer bases and complex MarTech environments. A relevant tertiary qualification is also required. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/mr-d-crm-lead-takealot-com Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 2 years of experience.

• Microsoft Excel
• Salesforce

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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