Digital Account Manager - Retail Media

In brief

Overview This role is for a Digital Account Manager focused on Retail Media at takealot.com, Africa's largest online shopping destination. The position involves working with Marketplace sellers, providing them with the knowledge, strategy, and support to utilize Takealot's self-service Sponsored Advertising platform. The core responsibilities include driving advertising revenue, accelerating seller growth, and contributing to the future of retail media within an e-commerce context. Takealot.com's environment is characterized by entrepreneurial, dynamic, smart, customer-centric individuals who are fun, hardworking, take ownership, collaborate to find solutions, are open to feedback, prioritize output over ego, and are dedicated to execution. What you will do * Consistently meet and exceed advertising sales targets; proactively identify and convert upsell opportunities across seller accounts. * Drive adoption of Takealot's self-service Sponsored Advertising platform by Marketplace sellers; deliver platform training and skills transfer, ensuring sellers can independently operate and optimise campaigns. * Serve as the primary point of contact for the portfolio of sellers; build trusted, long-term partnerships that deepen seller engagement and increase advertising investment over time. * Develop tailored media plans and advertising strategies for top-tier sellers, aligned to their business objectives, seasonal peaks, and product launch calendars; present compelling, data-backed recommendations. * Monitor live campaign performance against agreed KPIs e.g. ROAS, CTR, conversion rate, spend pacing; generate regular performance reports weekly/monthly/quarterly and deliver actionable optimisation insights to sellers. * Coordinate the collection of creative assets; manage the integration of booked campaigns into the marketing calendar; liaise with retail marketing managers to ensure on-time, on-brief delivery. * Ensure managed services campaigns are invoiced accurately and on time each month; oversee reconciliation and invoice adjustment processes. * Develop and implement acquisition strategies to grow the base of sellers investing in advertising on the platform. * Work closely with creative, analytics, campaign management, and CRM teams to ensure seamless execution and alignment with client objectives; support Marketplace Account Managers to drive advertising uptake across their key accounts. * Contribute to the development and hosting of educational webinars and training sessions; collaborate with the analysts and product team to produce seller-facing case studies and adoption/retention enablement materials. * Act as the first point of escalation for seller platform queries; escalate operational and technical issues to the relevant engineering and product teams and manage resolution timelines. * Stay current with retail media trends, platform updates, and competitive marketplace advertising developments; share insights internally to inform product and commercial strategy. Requirements (from the original advert) Essential * English proficiency spoken and written — essential for seller communication, platform training, and skills transfer with sellers as well as all stakeholder communication. * Bachelor's Degree or Advanced Diploma in Marketing, Business, Commerce, or a related field. In the absence of a formal qualification, a minimum of 5 years of demonstrated account management experience will be considered. * Minimum 3 years' experience in advertising/media sales and/or account management, with a proven track record of achieving or exceeding revenue targets. * Solid experience in digital marketing and advertising search, display, sponsored ads, or programmatic. * Demonstrated ability to use data and campaign metrics to drive commercial recommendations and client decision-making. * Strong consultative sales skills with a track record of managing and growing a portfolio of accounts. * Excellent relationship management skills — ability to build trust and rapport. Advantageous * Experience working in or with e-commerce marketplaces e.g. Takealot, Amazon or similar. * Familiarity with retail media platforms and self-service advertising tools. * Experience with campaign analytics platforms. * CRM platform experience and comfort working with performance dashboards and reporting tools. Who should apply The ideal candidate is an entrepreneurial, dynamic, smart, customer-centric individual who is fun, hardworking, and takes ownership. They should be a team player who actively works to create solutions and is open to direct feedback and new ideas. The role is suited for someone who is short on ego and high on output, a 'doer' who prioritizes execution. Candidates should possess strong consultative sales skills, deep platform expertise, and a data-first mindset, with a proven track record in digital marketing, advertising sales, and account management, particularly in managing and growing client portfolios and achieving revenue targets. Excellent relationship management skills are also key. Deadline Not specified Reference Original posting: https://www.myjobmag.co.za/job/digital-account-manager-retail-media-takealot-com Source: myjobmag

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