Media Buyer

In brief

Overview This role is for a Media Buyer, recruited by Abantu Staffing Solutions (Pty) Ltd. The position involves comprehensive management of paid media campaigns, focusing on performance optimisation, budget management, and reporting to support e-commerce growth. What you will do * **Campaign Management**: Build, launch, and manage paid media campaigns across multiple platforms. Monitor campaign performance daily and make adjustments to improve results. Manage audience targeting, bidding strategies, and budget allocation. Conduct ongoing testing of creatives, audiences, and campaign structures. Scale winning campaigns and address underperforming campaigns quickly. * **Budget Management**: Manage monthly media budgets across all brands. Ensure budgets are spent effectively and remain within approved limits. Reallocate spend based on channel and campaign performance. Forecast spend requirements and expected returns. * **Performance Optimisation**: Analyse campaign data to identify trends, opportunities, and risks. Continuously optimise campaigns to improve ROAS, Cost per acquisition (CPA), Customer acquisition cost (CAC), Conversion rates, and Revenue generation. Work closely with internal teams to improve overall campaign effectiveness. * **Reporting & Insights**: Prepare weekly and monthly performance reports. Provide clear recommendations based on campaign performance. Highlight risks and opportunities early, together with proposed solutions. Ensure stakeholders understand what is driving results and where improvements can be made. * **E-commerce Growth Support**: Support product launches, promotions, and seasonal campaigns through paid media. Monitor the impact of media activity on sales performance. Work with the wider marketing team to ensure campaigns align with business objectives. Requirements (from the original advert) * Grade 12 / Matric * Minimum 5 years' paid media experience. * Strong hands-on experience with Google Ads and Meta Ads. * Proven track record of managing substantial advertising budgets. * Strong analytical and problem-solving skills. * Advanced Excel and reporting capability. * Experience working in an e-commerce or performance marketing environment. **Advantageous:** * Experience with Takealot Advertising. * Experience with Amazon Advertising. * Google Analytics experience. * Exposure to FMCG, health, wellness or supplement brands. Who should apply The ideal candidate is commercially minded, a data-driven decision maker with strong attention to detail. They should be accountable and results-focused, proactive, self-motivated, and able to prioritise and manage multiple campaigns simultaneously. Deadline Not specified Reference Original posting: https://www.jobmail.co.za/jobs/sales-marketing/other-sales-marketing/east-london/media-buyer-id-7602070 Source: jobmail

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 5 years of experience.

• Microsoft Excel
• Google Ads

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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