Marketing Specialist

In brief

Overview This role is for a Marketing Specialist, recruited by Abantu Staffing Solutions, who will support the growth of a portfolio of health and wellness brands. The position requires a creative, organised, and proactive individual. What you will do * **Social Media & Content:** * Develop and manage social media content calendars across multiple brands. * Coordinate content creation with designers, creators, influencers, and agencies. * Schedule and publish content across social media platforms. * Monitor engagement, audience growth, and content performance. * Identify social media trends and opportunities to improve brand visibility and engagement. * Coordinate influencer, ambassador, and creator partnerships. * **Brand Marketing:** * Support the execution of brand and marketing plans. * Coordinate campaigns, promotions, and brand activations. * Ensure brand consistency across all communications and marketing activities. * Assist with the development of marketing materials and campaign assets. * Support retail, trade, and brand-building initiatives where required. * **Product Launches & Innovation Support:** * Coordinate marketing activities for new product launches. * Support cross-functional teams to ensure successful product launches. * Assist with product positioning, launch materials, and marketing collateral. * Support innovation projects and the new product development process. * Coordinate launch timelines and project deliverables. * Assist with packaging updates and product communication requirements. * **Market Insights & Research:** * Monitor competitor activity, promotional trends, and category developments. * Conduct market and consumer research to identify opportunities for growth. * Gather and analyse customer feedback and reviews. * Share insights and recommendations with the marketing team. * **Project & Stakeholder Coordination:** * Coordinate suppliers, agencies, creators, and other external partners. * Manage project timelines and ensure deliverables are completed on schedule. * Maintain marketing calendars, launch trackers, and asset libraries. * Support the effective execution of marketing initiatives across the business. Requirements (from the original advert) * Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field. * 3-5 years' experience in a marketing, brand, social media, or content-focused role. * Experience coordinating marketing campaigns or product launches. * Strong understanding of social media and brand-building principles. * Experience working with influencers, creators, or brand partnerships is advantageous. Who should apply This role is suited for a creative, organised, and proactive individual with a relevant Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field. Candidates should possess 3-5 years of experience in a marketing, brand, social media, or content-focused capacity, specifically with experience in coordinating marketing campaigns or product launches. A strong understanding of social media and brand-building principles is required, and prior experience with influencers, creators, or brand partnerships is considered advantageous. Deadline Not specified Reference Original posting: https://www.jobmail.co.za/jobs/sales-marketing/other-sales-marketing/east-london/marketing-specialist-id-7593130 Source: jobmail

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At a glance

• At least 3 years of experience.

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