Head of Marketing

In brief

**Overview** This document outlines the role of Head of Marketing at Belgotex Floors, a senior leadership position responsible for developing and implementing integrated marketing strategies, leading brand initiatives, driving campaigns, and managing the marketing team to align with the company's business, brand, sales, and growth objectives. **What you will do** * Develop and implement an integrated marketing strategy aligned with Belgotex’s business, brand, sales and growth objectives. * Lead brand positioning, messaging and customer value propositions across relevant markets and channels. * Drive campaigns and initiatives that generate qualified leads, strengthen sales pipeline and support conversion. * Partner with Sales and Commercial teams to align marketing activity with customer priorities, product launches and growth opportunities. * Lead product marketing, launch planning, product storytelling, category messaging and value-proposition development. * Use customer insights, competitor intelligence, market research and campaign analytics to guide marketing and commercial decisions. * Lead digital marketing across website, search, social media, email, marketing automation and CRM-enabled activities. * Improve digital and physical customer journeys, including showrooms, trade events, sample requests and customer communications. * Manage marketing budgets, agency partnerships, campaign governance, the marketing calendar and return-on-investment reviews. * Lead, coach and develop the Marketing team. * Build capability across brand, digital, analytics, product marketing, content, customer experience and campaign management. * Collaborate closely with Sales, Product, Design, R&D, Manufacturing, Supply Chain, Finance, Customer Services and other relevant business teams. **Requirements (from the original advert)** * A relevant degree in Marketing, Business Management, Commercial Management, Communications or a related field. * 8 to 12 years’ progressive marketing experience. * At least 5 years’ experience in a senior marketing leadership role with people-management accountability. * Strong knowledge of brand strategy, product marketing, digital marketing, campaign management and customer insight. * Experience across marketing analytics, CRM, trade marketing, agency management, budget control and commercial performance reporting. * Proficiency in Microsoft 365, CRM platforms, marketing automation tools, website analytics, social-media platforms, reporting dashboards and project-management tools. * The ability to travel to customers, trade partners, showrooms, branches, events and market activations as required. * Experience within manufacturing, building materials, interiors, design, FMCG, retail, B2B, specification-led sales, construction, flooring or related commercial environments would be advantageous. A relevant postgraduate qualification or professional certification would also be advantageous. Competencies: Individual Contributor * Valuing Differences - Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; seeks out and uses unique abilities, insights, and ideas from diverse individuals. * Work standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed. * Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive. * Planning and Organising - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources. * Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application **Who should apply** The ideal candidate for this Head of Marketing role will possess a relevant degree in Marketing, Business Management, Commercial Management, Communications, or a related field, coupled with extensive progressive marketing experience (8-12 years), including at least 5 years in a senior marketing leadership position with direct people management responsibilities. Applicants should demonstrate strong knowledge across brand strategy, product marketing, digital marketing, campaign management, customer insights, marketing analytics, CRM, trade marketing, agency management, budget control, and commercial performance reporting. Proficiency in relevant software and platforms such as Microsoft 365, CRM, marketing automation, website analytics, social media, reporting dashboards, and project management tools is required. The role also necessitates the ability to travel as needed. Candidates with advantageous experience in manufacturing, building materials, interiors, design, FMCG, retail, B2B, specification-led sales, construction, or flooring environments, or those holding a relevant postgraduate qualification or professional certification, are encouraged to apply. Essential competencies include valuing differences, high work standards, initiating action, planning and organising, and continuous learning. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/head-of-marketing-belgotex-floors-1 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 5 years of experience.

• Microsoft Office

Extracted automatically from the advert; confirm requirements on the original listing.

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