Commercial & Marketing Manager

In brief

**Overview** This is a senior management position for a Commercial & Marketing Manager, posted by Recruitify, for a Christian media organisation described as a "station." The role is responsible for strengthening the company's commercial position, market presence, community relevance, and long-term sustainability. It offers a salary range of R30,000 - R35,000. The position requires a commercially minded, strategic, and entrepreneurial individual who understands business, media, and people, and can translate the company's vision and mission into practical opportunities, campaigns, projects, partnerships, and initiatives. The role extends beyond traditional marketing, advertising, or fundraising, focusing on creating value and growth across the organisation through commercial projects, strategic partnerships, campaigns, events, audience engagement, and community initiatives. The Commercial & Marketing Manager is part of the management team, working closely with other managers to ensure an integrated approach across content, programming, marketing, commercial development, fundraising, partnerships, events, and community engagement. The ultimate objective is to help the company grow, become more visible and relevant, strengthen its commercial sustainability, and be widely recognised and discussed. **What you will do** * **Commercial Strategy & Business Development** * Drive commercial growth strategies that support the long-term sustainability of the company. * Work collaboratively with the Development & Partnership Manager on commercial and income-generating opportunities. * Understand the needs of businesses and organisations and create mutually beneficial opportunities connecting them with the company’s audience, platforms and community. * Create commercial concepts, proposals and packages incorporating radio, digital, events, activations and other station assets. * Build and maintain relationships with prospective clients, partners and stakeholders. * Negotiate and facilitate commercial arrangements and strategic collaborations within approved parameters. * Monitor relevant business, media and market trends and identify opportunities for growth. * **Strategic Campaigns & Commercial Projects** * Take overall commercial responsibility for the company’s existing income-generating projects and initiatives. * Drive the further development and scaling of established projects and other commercial initiatives of the station. * Turn ideas and opportunities into commercially viable campaigns, projects and initiatives. * Lead projects from concept and planning through to implementation, completion and evaluation. * Look for ways to increase the commercial return, reach, participation and long-term potential of existing projects. * Bring the appropriate internal teams and external partners together to make projects happen. * Evaluate successful initiatives and explore opportunities to repeat, expand or scale them. * **Business Relationships, Networking & Partnerships** * Build strong relationships with business owners, executives, entrepreneurs, community leaders, and strategic stakeholders. * Maintain an active business and community network that can support future opportunities. * Represent the company at relevant networking events, business forums, conferences, and community engagements. * Create opportunities for collaboration rather than simply selling advertising or requesting sponsorship. * Develop mutually beneficial partnerships, joint campaigns, events, promotions, and community initiatives. * Maintain and grow relationships with existing commercial partners. * Represent the company professionally and act as an ambassador for its vision, mission and brand. * **Market Presence, Marketing & Audience Growth** * Strengthen the company’s visibility, relevance and presence within the community and broader market. * Work closely with the Station Manager/Content Manager and Integrated Marketing Specialist to align content, marketing, campaigns, promotions and commercial initiatives. * Drive initiatives that increase awareness, listenership, audience engagement and interaction with the station beyond the traditional broadcast platform. * Ensure that the company brand is consistently positioned across commercial, community, marketing and promotional activities. * Leverage radio, digital, social media, events and community platforms to create greater reach, engagement and commercial value. * Position the company as an active and relevant participant in the community. * **Integrated Management & Leadership** * Serve as a member of the company management team and contribute to the overall strategic direction of the organisation. * Work closely with the Station Manager/Content Manager, Integrated Marketing Specialist and Development & Partnership Manager to ensure that different areas of the organisation work towards common objectives. * Ensure that commercial, marketing, content, programming, fundraising, partnership, event and community initiatives are considered from a whole-station perspective. * Bring the appropriate people together around projects and ensure that responsibilities, objectives and timelines are clearly understood. * Mobilise internal teams around strategic campaigns, projects and opportunities. * Facilitate collaboration and communication between different functional areas. * Encourage a culture of initiative, creativity, accountability and shared responsibility for the growth of the company. * Participate actively in strategic planning, brainstorming and management discussions. * **Innovation & Commercialization** * Look for new ideas, trends, platforms, events, partnerships and business models that could benefit the company. * Explore opportunities to use the station’s existing assets to create greater commercial value. * Develop innovative packages and concepts that combine different station assets for commercial and strategic benefit. * Encourage innovative thinking and an opportunity-driven culture across the organisation. * Assess new ideas from both a commercial and strategic perspective and, where appropriate, turn them into practical projects. * **Strategic Planning & Performance** * Contribute to organisational strategy, business planning and management decision-making. * Work with other members of management to establish relevant goals and KPIs. * Prepare commercial proposals, budgets, forecasts and performance reports where required. * Monitor the financial and strategic performance of projects and initiatives. * Analyse project and campaign results and recommend improvements or further opportunities. * Monitor budgets and expenses relating to projects under the employee’s responsibility. * Provide management with regular reports on commercial opportunities, projects, partnerships and performance. **Requirements (from the original advert)** * **Qualifications | Years of Experience** * Relevant qualification in business management, marketing, commerce, communications, media, business development or a related field (advantageous). * Proven experience in business development, commercial management, marketing, media, partnerships, sales, entrepreneurship or a related field. * Demonstrated ability to manage commercial opportunities and projects. * Experience in developing campaigns, projects, partnerships or business initiatives. * Experience dealing with business owners, executives, clients and senior stakeholders. * Experience in project management from concept through to completion. * Experience in developing presentations, proposals or commercial concepts. * Experience within the media, NPO, Christian, community or related environment (advantageous). * Strong understanding of business and commercial principles. * **Skills and Competencies** * Commercially minded and entrepreneurial. * Strong business acumen. * Ability to speak Afrikaans and English. * Strategic thinking and planning. * Ability to see the bigger picture and recognise opportunities. * Excellent relationship-building and networking skills. * Strong negotiation and deal-making ability. * Creative and innovative thinking. * Strong project and campaign management skills. * Ability to turn ideas into practical plans and measurable outcomes. * Strong leadership and team mobilisation skills. * Excellent communication and presentation skills. * Ability to influence and inspire others. * Strong initiative and self-motivation. * Financial and commercial awareness. * Ability to work across different functions and bring people together. * Strong organisational and problem-solving skills. * **Other Requirements** * **Values, Mission & Cultural Fit** * Must demonstrate a genuine alignment with the Christian values, vision and mission of the company. * Must be able to represent the company with integrity, professionalism and credibility in both the Christian community and the broader business and commercial environment. * Requires an individual who is passionate about people, business, media, community and creating positive impact, and who is able to combine commercial thinking with the values and purpose of a Christian media organisation. * Must be comfortable working in a collaborative environment where the success of the organisation as a whole takes precedence over individual departmental interests. * **General Responsibilities** * Uphold the values, vision and mission of the company at all times. * Maintain professionalism, confidentiality and integrity in all stakeholder interactions. * Represent the company positively and professionally in the business and community environment. * Work collaboratively with internal teams and external stakeholders. * Take responsibility for agreed projects, initiatives and outcomes. * Maintain professional relationships with clients, partners, suppliers and other stakeholders. * Ensure that projects and initiatives are conducted professionally and in accordance with approved budgets and organisational requirements. * Perform additional duties reasonably related to the role as required by management from time to time. **Who should apply** The ideal candidate is a commercially minded, strategic, and entrepreneurial individual with a strong understanding of business, media, and people. They should be capable of translating vision into practical opportunities, campaigns, projects, partnerships, and initiatives, and excel at connecting people, ideas, departments, and opportunities to drive initiatives through to implementation. This person must demonstrate genuine alignment with the Christian values, vision, and mission of the company, representing it with integrity and professionalism in both the Christian and broader business communities. They should be passionate about people, business, media, community, and creating positive impact, able to combine commercial thinking with the organisation's values. A collaborative mindset is essential, prioritising the success of the organisation over individual departmental interests. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/commercial-marketing-manager-recruitify Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• Project management
• Afrikaans

Extracted automatically from the advert; confirm requirements on the original listing.

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