Brand Manager

In brief

**Overview** This role is for a Senior Brand Manager at a banking client, a new entrant to the market, located in Somerset West, CT. The position is considered a "first line-of-defence owner" responsible for the Bank's brand strategy, identity, and customer-facing marketing communications. The Brand Manager will own the bank's brand strategy, visual and verbal identity, and will plan and execute brand and marketing campaigns across above-the-line, below-the-line, and digital channels. As a first-line commercial role, it involves translating the bank's positioning into consistent, compelling customer communications, managing creative and media agencies, and tracking brand health and campaign performance. A key aspect of the role is to build a distinctive, trustworthy brand from inception while ensuring all banking marketing activities comply with regulations, working closely with Compliance on aspects such as Treating Customers Fairly (TCF), POPIA, and broader advertising and disclosure obligations. **What you will do** Key responsibilities for this role include: * **Brand Strategy & Identity:** Developing and maintaining the Bank's brand strategy, positioning, visual identity, and tone of voice, ensuring consistency across all customer touchpoints. This involves owning and evolving brand guidelines, acting as a quality gatekeeper for brand consistency, and commissioning and interpreting brand health tracking research to inform strategy. * **Campaign management & creative oversight:** Briefing, managing, and evaluating creative, media, and research agencies to ensure output is on-brand, on-strategy, on-time, and within budget. This includes planning and overseeing brand and product campaigns across various channels in partnership with other teams, owning and tracking the brand and campaign budget, and managing sponsorships, partnerships, and brand collaborations. * **Regulatory & Compliance Coordination:** Ensuring all advertising and marketing communications comply with the Advertising Regulatory Board (ARB) Code and routing regulated content through Compliance and Legal for sign-off. This also involves working with the Head of Conduct and POPIA to meet Treating Customers Fairly (TCF) principles and direct marketing consent requirements, coordinating with the Head of Regulatory Compliance on National Credit Act disclosure for credit/insurance products, and maintaining records for compliance audits. * **Performance, Reporting & Team Development:** Reporting brand health, campaign performance, and marketing ROI to senior stakeholders and governance forums. Identifying and implementing continuous improvement opportunities in campaign planning, creative development, and marketing measurement, and building a capable brand and communications team as the function scales. **Requirements (from the original advert)** * **Qualifications** * Bachelor's degree in Marketing, Communications, Business, or a related field. * A recognised postgraduate marketing or brand management qualification advantageous. * **Experience** * A minimum of 6-8 years' brand or marketing management experience, ideally including exposure to banking, financial services, or another highly regulated consumer-facing industry. * Demonstrated experience managing above-the-line, below-the-line, and digital campaigns from strategy through to execution. * Experience managing creative, media, and research agency relationships, including commercial negotiation. * Experience navigating advertising compliance requirements (e.g. ARB, financial services conduct rules) is strongly preferred. * **Skills & Knowledge** * Strong brand strategy and positioning skills, with the ability to translate strategy into compelling creative execution. * Sound understanding of marketing compliance requirements relevant to financial services advertising. * Data-driven approach to brand tracking and campaign measurement. * Strong stakeholder and agency management, negotiation, and budget management skills. * Comfortable presenting brand and campaign performance to senior stakeholders and governance forums. **Who should apply** The ideal candidate is a Senior Brand Manager with 6-8 years of experience, preferably in the banking, financial services, or another highly regulated consumer-facing industry. They should possess a Bachelor's degree in Marketing, Communications, Business, or a related field (a postgraduate qualification is advantageous). This individual must be adept at owning and evolving brand strategy, visual/verbal identity, and planning/executing multi-channel marketing campaigns. Strong experience in managing agency relationships, commercial negotiations, and advertising compliance within a regulated environment is essential. The candidate should demonstrate strong brand strategy and positioning skills, a data-driven approach to performance tracking, excellent stakeholder and budget management capabilities, and the ability to present effectively to senior audiences. Crucially, they should be able to contribute to building a new brand from inception, ensuring all marketing efforts are both commercially effective and compliant with banking regulations. **Deadline** Not specified **Reference** Original posting: https://www.jobmail.co.za/jobs/automotive/panel-beating-spray-painting-body-building/somerset-west/brand-manager-id-7599844 Source: jobmail

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