Doctor Networking & Marketing Manager

In brief

**Overview** This role is for a Doctor Networking & Marketing Manager at Melomed Private Hospitals. The position focuses on developing and executing comprehensive marketing plans and doctor engagement strategies to align with the company's strategic objectives. This includes increasing general practitioner referrals, growing patient volumes, enhancing brand awareness, improving community engagement, and fostering strong, effective relationships with specialists and referring medical practitioners. **What you will do** * Develop and execute Hospital Marketing plans aligned with company-specific strategic objectives. * Support digital marketing, branding, and communication initiatives. * Develop marketing campaigns to promote hospital services and centres of excellence. * Conduct market research and local healthcare trends to support business case development. * Identify opportunities for expansion of new specialist disciplines within the hospital and growth in general practitioner referrals. * Identify opportunities to further promote and improve the Melomed brand through new and innovative hospital initiatives and activations. * Align specialist engagement with GP referral growth. * Align marketing strategies that support growth in patient volumes, improved brand awareness, and increased community engagement. * Develop and execute a structured doctor engagement strategy in conjunction with the Hospital Manager and company-specific strategic objectives. * Build and maintain effective relationships with specialists, surgeons, physicians, and referring general practitioners. * Conduct regular practice visits to strengthen referral relationships. * Serve as a liaison between the hospital and medical practitioners and referring specialists/GPs. * Coordinate specialist onboarding and practice establishment processes. * Support recruitment and retention initiatives for high-value specialists. * Monitor doctor satisfaction levels and implement improvement initiatives. * Facilitate regular doctor forums, engagement meetings, and stakeholder events. * Support the improvement of doctor satisfaction scores/ratings and specialist engagement. **Requirements (from the original advert)** * Matric * Essential: Bachelor's Degree in a related field (Marketing, Healthcare Management, Health Sciences, Finance and/or Business Management) * Preferred: Postgraduate qualification in Healthcare Management and/or Business Administration (MBA) * A minimum of 5 to 8 years' experience in: * Private healthcare with prior experience within an acute hospital environment. * Medical Practitioner networking & relationship management. * Healthcare marketing & business development. * Must have leadership qualities and be customer-centric focused. * Valid Driver’s License and own car. **Who should apply** Candidates for this position should have a Matric qualification and hold an essential Bachelor's Degree in Marketing, Healthcare Management, Health Sciences, Finance, and/or Business Management. A postgraduate qualification in Healthcare Management and/or Business Administration (MBA) is preferred. Applicants must possess a minimum of 5 to 8 years of experience, specifically within private healthcare and an acute hospital environment, covering medical practitioner networking, relationship management, and healthcare marketing and business development. The ideal candidate will demonstrate leadership qualities, be customer-centric focused, and possess a valid driver's license and their own car. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/doctor-networking-marketing-manager-melomed-private-hospitals Source: myjobmag

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At a glance

• At least 5 years of experience.

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