Brand Manager

In brief

**Overview** This role is for an experienced Brand Manager within a leading pet products wholesale company, specifically at their Modderfontein, JHB branch. The position focuses on brand strategy, marketing campaign management, digital marketing, and driving overall brand growth. The recruitment process is managed by Hire Resolve. **What you will do** * Develop and execute annual brand plans aligned with business objectives. * Define and maintain brand positioning, identity, and value proposition. * Monitor brand performance and recommend improvements. * Ensure consistent brand messaging across all customer touchpoints. * Manage brand architecture, product portfolios, and product positioning. * Plan and execute integrated marketing campaigns, including advertising, digital marketing, promotions, sponsorships, and events. * Coordinate with creative agencies, media partners, and external suppliers. * Evaluate campaign effectiveness and return on investment (ROI). * Conduct market research and competitor analysis to identify consumer trends and changing customer needs. * Use consumer insights to guide brand strategy and product development. * Track brand awareness, market share, sales growth, customer engagement, campaign ROI, and customer retention. * Collaborate with product development teams on new product launches and develop go-to-market strategies. * Support packaging, pricing, promotional decisions, and product lifecycle management. * Prepare and manage annual brand budgets, monitor expenditure, and ensure efficient resource allocation. * Work closely with Sales, Product Development, Supply Chain, Finance, and Operations teams. * Present brand performance reports to senior management. * Manage and maintain social media accounts, including Instagram and Facebook. **Requirements (from the original advert)** * Bachelor's degree in Marketing, Business Management, Communications, or a related field. * Postgraduate qualification or professional marketing certification would be advantageous. * 3–5 years' experience in marketing or brand management. * Minimum of 2 years' experience in a Brand Manager role. * Experience managing marketing campaigns and budgets. * Experience within FMCG, manufacturing, retail, consumer goods, or a related industry. * Proven track record of driving brand growth and increasing market share. * Strong knowledge of brand strategy, marketing campaign management, market research, and data analysis. * Proficiency in digital marketing and social media management. * Strong budget management, project management, presentation, and reporting skills. * Excellent strategic thinking, commercial acumen, creativity, and problem-solving abilities. * Strong communication, influencing, leadership, and teamwork skills. * Customer-focused, results-driven, and innovative approach. * Must have own reliable transport and a valid driver's licence. * Must be willing and able to travel nationally as required. * Must be prepared to work flexible hours, including selected weekends and public holidays, to support promotions, product launches, trade shows, customer events, and retail activations. * Must be comfortable engaging with customers, retailers, distributors, veterinarians, breeders, pet specialty stores, and consumers. * Previous experience in the pet food, pet care, animal health, veterinary, or broader pet industry would be highly advantageous. * A genuine interest in pets, animal welfare, and the pet care industry is preferred. **Who should apply** The ideal candidate is an experienced Brand Manager with a strong background in brand strategy, marketing campaign management, digital marketing, and a proven track record of driving brand growth. They should hold a Bachelor's degree in a relevant field and have 3-5 years of marketing/brand management experience, with at least 2 years specifically in a Brand Manager role, preferably within FMCG, manufacturing, retail, or consumer goods. The candidate must possess strong analytical, strategic thinking, and project management skills, be proficient in digital marketing and social media, and comfortable with budget management. They should be customer-focused, results-driven, innovative, and have excellent communication and leadership abilities. Essential logistical requirements include owning reliable transport, a valid driver's licence, willingness to travel nationally, and flexibility to work extended hours for events. Experience within the pet industry and a genuine interest in pets and animal welfare are highly advantageous. **Deadline** Not specified **Reference** Original posting: https://www.jobmail.co.za/jobs/sales-marketing/marketing/johannesburg/brand-manager-id-7598324 Source: jobmail

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 2 years of experience.

• Social media marketing
• Project management
• Agile / Scrum
• Driver's licence

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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