Field Marketing Specialist - Johannesburg

In brief

**Overview** This role, the Field Marketing Specialist (FMS), supports the Field Marketing Manager (FMM) in establishing Red Bull's local presence in a relevant manner, aligned with global and national strategies. The FMS collaborates with the FMM to cultivate robust local networks, including online and offline opinion leaders and key influencers. They assist in developing and executing marketing initiatives across Student Marketing, Sports, Culture, and Communications, leveraging sales opportunities and addressing local needs to connect with consumers and contribute to business development. This position is primarily field-based, requiring constant activity outside of an office environment. **What you will do** * **Strategic Direction:** * Be responsible for selected marketing pillars such as University, Sampling, Sports, Culture, and Communications. * Drive consumer awareness and engagement within relevant scenes. * Initiate consumer trial through activities consistent with brand values. * Enhance brand relevance across various consumption occasions. * Execute program fundamentals with a tailored approach. * **Executional Excellence:** * Support the FMM in developing and aiding key events, scenes, and marketing opportunities. * Identify local influential figures within pertinent Red Bull scenes. * Contribute to maintaining an efficient logistical system. * Ensure a consumer and brand focus in all initiatives. * **Marketing Innovation:** * Develop, manage, and implement new, locally relevant ideas. * Identify and selectively support cross-marketing opportunities. * Analyze the consumer landscape and lead the creative process for a continuous flow of new ideas. * Participate in generating new and compelling local stories. * **Enabling Structure:** * Drive efficiencies in programs by utilizing appropriate tools. * Maintain and manage program tools. * Source and hire Student Marketeers who are a strong brand fit. * Lead and inspire a team of part-time employees. **Requirements (from the original advert)** * Understanding the core scenes in the region and has strong networking skills. * Has already built and sustained personal relationships in core scenes Culture, and/or Sports etc. * Experience in leading teams and managing people. * A strategic thinker who takes initiative and ownership and “makes things happen”. * Leadership, motivation and team skills. * Strong analytical, planning, budgetary and project management competencies. * Creative mind with a track record of putting new ideas into practice and assessing results. * Excellent communication skills, including presenting and training abilities. * Valid Driver's License. * Proficiency in Microsoft Office. * University degree preferred. **Who should apply** This role is suitable for individuals who are passionate about building a local brand presence and cultivating strong networks, both online and offline. The ideal candidate will be a proactive, field-oriented individual who enjoys being constantly active outside of an office environment, taking initiative to make things happen. They should possess a deep understanding of local scenes (e.g., Culture, Sports) and have a proven ability to build and maintain relationships within these communities. Experience in leading and inspiring teams, coupled with strategic thinking, analytical, planning, and project management skills, is essential. A creative mind with a track record of implementing new ideas and excellent communication skills, including presenting and training, is highly valued. Applicants must hold a valid Driver's License and be proficient in Microsoft Office. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/field-marketing-specialist-johannesburg-red-bull-3 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• Microsoft Office
• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

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