Brand Manager- RX

In brief

**Overview** This role is for a dynamic Brand Manager at Dr. Reddy's Laboratories. The primary purpose of the position is to drive sales growth and enhance the brand image within the country’s branded markets. The Brand Manager will be responsible for developing and implementing both short-term and long-term strategies, encompassing product and digital initiatives. These strategies will be informed by market research insights and collaborations with key opinion leaders. The position also involves managing marketing budgets, ensuring adherence to positioning strategies, and complying with country regulations to achieve objectives related to increasing market share and overall brand performance. **What you will do** * Be responsible for sizing the opportunity of micro segments, evaluating and creating engagement plans, building Customer Decision Journeys, identifying and prioritizing Leverage points, establishing market share and prescription objectives, developing detailed Brand and budget plans, understanding and utilizing channels and tools influencing the consumer funnel, tracking promotion trends, building Omni-channel promotion strategies, creating specialized content, obtaining approval from Marketing Manager, and taking corrective actions if necessary. * Be responsible for establishing promotion strategies, deciding on promotional materials and key messages, creating various promotional tools, collaborating with art designers, testing brand materials, working with creative agencies, coordinating planning of articles, managing the annual budget, ensuring proper P&L management, and reviewing final art for materials to ensure compliance with campaign guidelines. * Be responsible for implementing and monitoring action plans, conducting Root Cause Analysis for non-compliance with KPIs Key Performance Indicators, attending sales review meetings, collecting feedback for campaign adjustments, gathering competitive intelligence, and ensuring compliance with legal and ethical standards in marketing activities independently. You will also be expected to structure and communicate ideas clearly, review product positioning, and adjust action plans in a timely manner. * Be responsible for engaging with Key Opinion Leaders KOL to identify unmet needs, analysing market and competitor data, and preparing business cases based on market trends. * Be responsible for defining long-term portfolio goals and strategies, developing algorithms for brand portfolio success, and creating financial forecasts. * Be responsible for understanding and applying effective digital communication principles, utilizing diverse digital channels and tools to plan and promote, while tracking the latest trends and performance indicators to evaluate digital marketing campaigns. * Be responsible for developing and refining a multi-channel promotion strategy, tailoring specialized content for diverse target audiences and leveraging insights to adapt campaigns accordingly. * Stay updated on e-commerce trends, analyse web KPIs, optimize promotional tools, and assess the effectiveness of digital strategies through regular evaluation and adjustment. * Be responsible for contributing to conceptualizing and planning Sales Force Effectiveness SFE, offering support to SFE specialists and teams, monitoring reports for brand concerns, discussing actions with sales leaders, and providing input for Root Cause Analysis RCA to address challenges in marketing plan execution and drive action plans for regions falling short of KPIs. * Be responsible for collaborating with external stakeholders to align on company goals, planning activities with scientific organizations, coordinating specialized press articles, and effectively communicating ideas to management. * Be responsible for establishing collaboration plans with KOLs, developing brand strategies, measuring action plan effectiveness, maintaining trust in business interactions, engaging with medical experts for brand planning, considering stakeholder needs, adhering to legal regulations, and staying updated on medical trends. * Be responsible for effectively communicating brand values to KOLs, managing contracts, addressing inquiries from KOLs, and planning their participation in events. * Plan and oversee scientific research aligned with brand strategy, choose research parameters, and ensure proper execution for future utilization. * Be responsible for preparing and updating presentations and training materials for Sales Force SF cycle meetings, ensuring alignment with the company's strategy and objectives. * Conduct training sessions, address objections, and organize educational plans with KOLs to enhance the marketing knowledge of the Sales Force. * Proactively initiate meetings with the Training Department to develop strategic guidelines and continually assess SF training needs for effective performance improvement. * Be responsible for demonstrating a proactive approach to seizing market opportunities, including exploring new segments and geographies, leading to a multi-year growth plan, outpacing competitors, and enhancing brand leadership. * Be responsible for ensuring meticulous planning and execution of marketing activities, including brand campaigns, events, and new product launches, while remaining adaptable and responsive to feedback, ensuring timely delivery and effective countermeasures for non-achievement. * Be responsible for establishing a strong rapport with sales teams, inspiring them to execute marketing objectives effectively, while also influencing management to invest in the brand and ensuring the necessary support for generating demand in the market. * Be responsible for utilizing insight-driven, cost-effective marketing campaigns tailored to address customer pain points and leverage customer segmentation approaches, while prioritizing speed and innovation in new product launches and fostering external partnerships to go beyond the pill and enhance patient services. * Be responsible for ensuring month-over-month sales and profitability targets are met, conducting regular reviews with the sales team to identify areas for improvement, analysing key performance indicators, and conducting A/B testing to optimize communication effectiveness for improved conversions. * Be responsible for utilising analytical skills to identify growth sources, applying therapy knowledge to differentiate brand communication, executing with optimal budget utilization, and gathering stakeholder feedback for execution evaluation. * Report product complaints adverse events & product technical complaints and medical information queries for all DRL products as per internal processes. **Requirements (from the original advert)** * **Educational qualification:** Degree in Marketing/Science/Finance/Business Administration * **Minimum work experience:** 2+ years in BM Brand Management role with experience into any of CNS/ Gastro specialties / CVD portfolios * **Skills & attributes:** * Business acumen * Advanced capabilities of marketing and digital tools * Knowledge of Marketing code and Act 101 with regards to advertising of medicines * Ability to interpret market data and gain marketing insights from various resources * Ability to lead cross-functional projects * Leadership skills and a team worker * Good analytical, presentation and negotiation skills * Understanding how to use channels and tools influencing consumer funnel * Understanding of the principles of effective communication in the Digital space * Understanding of KPIs of Digital tools clicks, impressions, views * Knowledge of therapy, market and competitors to create differentiated brand communication **Who should apply** This role is suitable for a dynamic Brand Manager with a degree in Marketing, Science, Finance, or Business Administration. The ideal candidate will have a minimum of 2 years of experience in a Brand Management role, specifically within CNS, Gastro specialties, or CVD portfolios. Applicants should possess strong business acumen, advanced capabilities in marketing and digital tools, and knowledge of the Marketing code and Act 101 related to medicine advertising. The role requires an individual who can interpret market data, derive insights, lead cross-functional projects, and demonstrate strong leadership and teamwork skills. Essential attributes include good analytical, presentation, and negotiation skills, as well as an understanding of consumer funnels, effective digital communication principles, and digital tool KPIs. The successful candidate will also have knowledge of therapy, market, and competitors to develop differentiated brand communication. Furthermore, the individual should be proactive in seizing market opportunities, meticulous in planning, adaptable, capable of inspiring sales teams, and influencing management for brand investment. They should also be focused on insight-driven, cost-effective campaigns, speedy new product launches, and fostering external partnerships. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/brand-manager-rx-dr-reddy-s-laboratories Source: myjobmag

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