Influencer Paid Social Specialist

In brief

**Overview** This role is for an Influencer Paid Social Specialist to join Publicis Groupe's Influential team. The position is at the intersection of creator marketing, paid social, and performance media. The specialist will be responsible for extending influencer and creator content beyond organic reach, by building, activating, optimising, and reporting on paid social campaigns across platforms such as Meta, TikTok, Snapchat, YouTube, and other emerging social platforms. The individual will collaborate with influencer strategists, clients, creators, and media teams to ensure content reaches the right audiences with appropriate investment at various stages of the consumer journey. This is more than a media buying role; it requires understanding why creator content performs, identifying amplification opportunities, and leveraging paid media for measurable business outcomes. **What you will do** * Build, launch, and manage paid social campaigns specifically designed to amplify influencer and creator content. * Set up campaigns across platforms including Meta, TikTok, Snapchat, YouTube, and other relevant social platforms. * Manage campaign structures, audiences, placements, budgets, bidding, and optimisation. * Ensure campaigns are correctly tagged, tracked, and implemented in line with campaign objectives. * Monitor delivery and proactively optimise campaigns against agreed KPIs. * Manage pacing and budget allocation across creators, content, audiences, and platforms. * Identify opportunities to scale high-performing creator content and reduce investment behind underperforming assets. * Work with influencer campaign teams to understand creator strategy, content territories, audience profiles, and campaign objectives. * Translate influencer strategies into effective paid amplification plans. * Assess creator content from a paid media perspective and identify which assets have the strongest potential for amplification. * Work with teams to manage creator permissions, whitelisting/creator authorisation, Partnership Ads, and equivalent platform solutions. * Help establish frameworks for identifying which creators, content, and messages should receive incremental investment. * Build and activate audiences aligned to campaign objectives and consumer journeys. * Apply platform targeting, retargeting, and lookalike strategies where appropriate. * Work with broader media and data teams to leverage audience intelligence and first-party data where available. * Develop an understanding of how creator audiences can be translated into scalable paid audiences. * Monitor campaign performance across reach, engagement, video views, CTR, CPC, CPM, conversions, and other relevant KPIs. * Identify performance trends and translate them into optimisation actions. * Develop a strong understanding of creative performance, not just media performance. * Support campaign reporting and performance analysis. * Develop clear, actionable insights from paid amplification activity. * Contribute to post-campaign learnings and optimisation frameworks. * Maintain accurate campaign trackers, budgets, and performance dashboards. * Collaborate with broader media and creative agencies and platform partners where required. * Build relationships with Meta, TikTok, Snapchat, YouTube, and other platform representatives. * Work with creative and influencer teams to ensure content is developed with paid amplification in mind from the outset. **Requirements (from the original advert)** * **Experience:** * 1-2 years’ experience working with influencer/creator content. * Approximately 2–4 years' experience in paid social, performance media, digital media, or influencer marketing. * Hands-on experience building and managing campaigns on platforms such as Meta Ads Manager and TikTok Ads Manager. * Experience with Snapchat, YouTube, or other social advertising platforms would be advantageous. * Agency experience is preferred. * **Skills:** * Strong understanding of paid social campaign architecture and optimisation. * Comfortable working with budgets and pacing. * Strong analytical and numerical skills. * Ability to interpret campaign data and turn it into clear actions. * Understanding of social platforms and how audiences consume creator content. * Strong attention to detail, particularly around campaign setup, tracking, and reporting. * Good understanding of digital marketing funnels and performance KPIs. * Comfortable working across multiple campaigns and deadlines simultaneously. **Who should apply** The ideal candidate is curious about the intersection of creators, culture, media, and technology. They should be hands-on and comfortable with building campaigns directly within platforms. The individual should be data curious, with the ability to translate numbers into a narrative. This role requires a collaborative person who can work effectively across influencer, creative, media, and client teams. They should be proactive, identifying opportunities without waiting for a brief. The candidate should also be excited by the evolving landscape of creator marketing, social commerce, AI, and performance media. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/influencer-paid-social-specialist-publicis-groupe Source: myjobmag

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