Performance Lead

In brief

**Overview** This is a Performance Lead role at Publicis Groupe. The position is accountable for end-to-end performance delivery across a portfolio, encompassing performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation, automation, operational excellence, and third-party execution governance. While campaign setup and trafficking may be handled by an external partner, the Performance Lead retains accountability for campaign quality, delivery, optimization, reporting accuracy, and business outcomes. The role functions as the strategic and operational command center, connecting client objectives with media strategy, creative, analytics, technology, and execution teams. **What you will do** * Accountable for performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation and automation, operational excellence, and third-party execution governance. * Translate business objectives into measurable performance frameworks. * Validate media plans, audience strategy, and channel mix. * Drive ROAS, CPA, conversion, and growth optimization. * Ensure all campaigns are performance-ready before launch. * Lead daily alignment with execution partners. * Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking. * Ensure optimization recommendations are executed within SLA. * Monitor pacing, delivery, spend accuracy, and campaign health daily. * Conduct daily checks and weekly deep dives; generate optimization hypotheses and predictive recommendations. * Lead weekly performance reviews with client stakeholders and translate performance into business implications. * Identify automation and AI-led optimization opportunities; drive testing frameworks and experimentation culture. * Lead monthly “Start / Stop / Continue” learning reviews and embed learnings into future planning. * Own and develop a Performance Framework which translates business objectives into measurable performance KPIs. * Perform Performance-Readiness Sign-Off to confirm campaigns are performance-ready before launch. * Maintain an Optimization Tracker for operational governance and optimization instructions within SLA. * Produce Weekly Deep Dive & Recommendations, including deep-dive analysis with optimization hypotheses and predictive recommendations. * Lead Client Performance Reviews, which are weekly reviews translating media performance into business implications. * Lead a Learning Agenda / Start–Stop–Continue, involving monthly best-practice governance embedding learnings into future planning. * Make decisions on whether a campaign is performance-ready to launch. * Determine optimization direction and priority. * Escalate delivery, platform, or tracking risk. * Set reporting and data integrity standards. * Define the testing and experimentation agenda. * Govern execution partners and enforce SLAs. **Requirements (from the original advert)** * At least 3–5 years in a senior performance, client-leadership, or team/partner-management role. * Demonstrated hands-on experience across Google, Meta, DV360/programmatic, and commerce media. * Advanced performance marketing expertise. * Platform expertise in Google, Meta, DV360, Programmatic, and Commerce Media. * Strong analytics and attribution capability. * Conversion tracking and Martech understanding. * Operational governance and stakeholder management. * Strategic storytelling and consulting ability. * Partner management experience. **Who should apply** This role is suited for a senior performance marketing professional with extensive hands-on experience across major advertising platforms (Google, Meta, DV360/Programmatic, Commerce Media). The ideal candidate will have 3-5 years in a leadership or management role, demonstrating advanced expertise in performance marketing, strong analytical and attribution capabilities, and a deep understanding of conversion tracking and Martech. They should possess excellent operational governance and stakeholder management skills, be adept at strategic storytelling and consulting, and have proven experience in partner management. This individual must be highly accountable, strategically minded, and able to drive end-to-end performance delivery while translating complex data into business implications. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/performance-lead-publicis-groupe-2 Source: myjobmag

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