Sales Consultant Level 1

In brief

**Overview** This role is for a Sales Consultant Level 1 at The Coffee Importers and Roasters Organisation (CIRO), which is part of AVI Limited. CIRO is a prominent coffee emporium in South Africa, known for sourcing, roasting, blending, and distributing coffee products and services. The position is based in Bryanston, Gauteng, and reports to the Sales Manager. **What you will do** * Achieve monthly sales, volumes, and margin targets. * Maintain superior customer service relationships with the existing customer base through a structured call cycle based on regional customer set criteria. * Influence and positively affect the In Cup Quality and delivery via the On-site beverage Solution system at each customer by completing customer audits, executing immediate corrective action on site, performing machine calibration and settings, and/or re-doing operational training. * Create a targeted customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels. * Achieve the agreed growth forecasted for the fiscal year by the Sales Manager. * Complete new business development, which includes initial contact, assessment of needs, proposal of tailored solutions, and guiding on implementation with prospective customers if necessary. * Ensure that agreements concluded with the target list are commercially sound. * Be present at each installation and complete customer solutions training on the day of installation. * Measurement of performance will be completed through monthly 1-on-1s, structured tracking against the target list, value-added training visits, building credible coffee relationships, and ensuring the In-Cup quality of the coffee meets agreed standards. **Requirements (from the original advert)** * Matric / Grade 12 * Relevant Business Certificate or Diploma * Valid Driver’s License with a minimum of 2 years driving experience is essential * Sales experience * Coffee Skills and Equipment / Coffee qualification * 2-3 years - Customer interaction experience * 2-3 years’ experience in a Sales role in the OOH Market * Strong Beverage system solution experience * Basic Commercial Understanding * Proficient using full MS Office suite * Interest in hospitality industry * Fully vaccinated against Covid * Valid driver’s license with at least 2 years driving experience **Who should apply** An individual with demonstrated sales experience in the Out-Of-Home (OOH) market, particularly within the beverage system solutions sector, and a passion for the hospitality industry and coffee. The ideal candidate possesses strong customer interaction skills, a basic commercial understanding, and is driven to achieve sales targets. They should be proficient in MS Office, analytical, organized, persistent, and capable of building and maintaining strong customer relationships while ensuring high product quality and service delivery. **Deadline** 22 October 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/sales-consultant-level-1-avi-limited-4 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 2 years of experience.

• Microsoft Office
• Customer service

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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