Area Sales Manager - Benoni

In brief

**Overview** This is an Area Sales Manager role supporting RCL Foods' Baking Division, based in Benoni. The primary purpose of this position is to drive bread sales growth within the retail trade channel. This involves managing existing retail accounts, growing shelf presence, executing promotions, ensuring product availability, developing and maintaining customer relationships, and increasing market share. The retail trade sales specialist is responsible for delivering volume, visibility, and value growth through effective in-store execution and customer relationship management. **What you will do** * **Account Management:** * Manage and grow a defined portfolio of accounts including Retail, HORECA, and Forecourt. * Develop and maintain strong relationships with regional and store managers. * Plan and execute a structured call cycle to ensure optimal territory coverage. * Ensure all products are merchandised according to planograms and brand standards. * Monitor shelf space, product rotation (FIFO), price compliance, and stock levels. * Implement and maintain promotional displays and in-store campaigns. * **Order Management:** * Ensure daily orders are reviewed, manage order frequency, and follow-up on deliveries. * Work closely with distribution for accurate and timely deliveries. * Manage stock wastage from store, non-deliveries, and claims. * Track and report daily/weekly/monthly sales targets and KPIs. * Provide feedback on sales performance, customer issues, and competitor movements. * Handle returns and ensure adherence to freshness and quality. * **Customer Relationship:** * Build strong relationships with store owners, store managers, and regional managers. * Educate customers on products, pricing, and promotions. * Handle service issues professionally and promptly. * Design plans with customers to increase sales. * **Market Intelligence:** * Monitor competitor activity: pricing, promotions, packaging, and shelf placement. * Report trends and provide feedback to the Regional Sales Manager and General Manager. * Identify opportunities for growth within stores or new store openings. * **Reporting and Administration:** * Maintain accurate sales records, call reports, and performance metrics. * Submit daily/weekly reports on store visits, sales performance, and market feedback. * Track stock levels, orders, and stock level through sales data. * Design plans with customers to increase sales. * **Effective Teamwork and Self-Management:** * Take ownership and accountability for tasks and activities, and demonstrate effective self-management in terms of planning, prioritizing, and self-development. * Follow through to ensure quality and productivity standards of work are consistently and accurately maintained. * Inform relevant parties in the event of tasks or deadlines not met, the potential risks thereof, and provide appropriate resolution. * Manage colleagues and employees’ expectations and communicate appropriately. * Demonstrate willingness to help others and "go the extra mile" to meet team targets and objectives. * Effectively lead a team of sales representatives. * Manage KPI performance with merchandisers/merchandising partners. **Requirements (from the original advert)** * Matric * Diploma in Sales or Marketing * Valid driver’s licence * Minimum 3 to 4 years’ experience in a supervisory role in a Retail Trade environment; bread products advantageous. * At least 3 Years GT sales supervisory experience in a manufacturing environment (FMCG). * Proven track record of meeting or exceeding sales target in retail. * Strong understanding of retail dynamics and relationships with personnel. * Vast experience working with chain stores and independent retailers. * Excellent Microsoft office skills. **Who should apply** An experienced Area Sales Manager who is prepared to support RCL Foods' Baking Division in Benoni by driving bread sales growth within the retail trade channel. The ideal candidate will possess a Matric certificate, a Diploma in Sales or Marketing, and a valid driver's licence. Applicants must have a minimum of 3 to 4 years of supervisory experience in a Retail Trade environment, with an advantage for experience with bread products, and at least 3 years of GT sales supervisory experience in an FMCG manufacturing environment. Essential qualities include a proven track record of meeting or exceeding retail sales targets, a strong understanding of retail dynamics, established relationships with retail personnel, and extensive experience working with both chain stores and independent retailers. Candidates should also demonstrate excellent Microsoft Office skills, strong capabilities in account and order management, customer relationship building, market intelligence, reporting, and administration. The role requires individuals who exhibit effective teamwork, self-management, and the ability to lead a team of sales representatives and manage merchandiser performance. **Deadline** 11th October, 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/area-sales-manager-benoni-rcl-foods Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 3 years of experience.

• Microsoft Office

Extracted automatically from the advert; confirm requirements on the original listing.

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