Senior Digital Marketing Specialist

In brief

Overview World Fuel Services is seeking a talented and detail-oriented Senior Digital Marketing Specialist. This role supports the execution of digital marketing campaigns and website experiences across the company's global business. The specialist will play a critical role in supporting the global marketing operations team by executing email campaigns, marketing automation workflows, landing pages, website updates, and digital content production. This position involves working closely with marketing stakeholders across multiple business segments and regions to deliver seamless digital experiences that support customer engagement, lead generation, and business growth. It offers an excellent opportunity for a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization. What you will do * **Marketing Automation & Campaign Execution:** * Build, execute, and maintain digital marketing assets within HubSpot, including email campaigns and reusable email templates, automated workflows and nurture programs, forms and progressive profiling experiences, landing pages and thank-you pages, and audience segmentation and list creation. * Support campaign testing, scheduling, and deployment. * Ensure campaigns are executed accurately and on time. * Perform quality assurance checks across all digital assets. * Maintain campaign consistency, naming conventions, and asset organization. * Monitor campaign delivery and support performance tracking. * **Website Content Management:** * Manage and maintain website content within WordPress. * Publish and update website content. * Maintain page formatting, metadata, and content structure. * Upload images, files, and digital assets. * Support campaign landing page development and content refreshes. * Conduct quality checks to ensure accuracy and compliance with brand standards. * **Quality Assurance & Digital Excellence:** * Serve as a key contributor to maintaining high standards across all digital marketing activities. * Validate links, formatting, rendering, personalization, and tracking. * Ensure digital assets are technically accurate and compliant with established guidelines. * Identify opportunities to improve processes and execution efficiency. * Support documentation and best practices for digital marketing operations. * **Cross-Functional Collaboration:** * Partner with stakeholders across marketing, content, and business teams to deliver high-quality digital experiences. * Gather requirements and clarify project needs. * Provide updates on project timelines and priorities. * Support internal marketing requests related to HubSpot and WordPress. * Collaborate with global teams to deliver campaigns efficiently and consistently. Requirements (from the original advert) * **Required Experience:** * 4+ years of experience in digital marketing, marketing automation, campaign operations, or website content management. * Hands-on experience with HubSpot, WordPress, or similar marketing platforms. * Experience building and deploying email campaigns, landing pages, forms, and workflows. * Experience working in a structured marketing, production, agency, or in-house digital environment. * Proven ability to manage multiple projects and deadlines simultaneously. * **Technical Skills:** * Strong proficiency with HubSpot and/or WordPress. * Experience using Microsoft Office applications. * Understanding of email marketing and marketing automation best practices. * Familiarity with segmentation and audience targeting concepts. * Basic HTML/CSS knowledge is advantageous. * Experience with Canva, Adobe Creative Suite, or similar tools is a plus. * **Professional Skills:** * Exceptional attention to detail and commitment to quality. * Strong organizational and project management skills. * Excellent communication and stakeholder management abilities. * Ability to follow established processes while identifying opportunities for improvement. * Self-motivated and comfortable working independently in a remote environment. * **Preferred Qualifications:** * Bachelor's degree in Marketing, Communications, Digital Media, or a related field. * HubSpot Certification and/or WordPress Certification. * Experience supporting B2B marketing campaigns. * Experience working with global teams and stakeholders. Who should apply This role is ideal for a talented, detail-oriented, and hands-on digital marketer who enjoys building, launching, and optimizing marketing assets, ensuring accurate and efficient campaign delivery. It suits a marketing professional looking to deepen their expertise in marketing automation, HubSpot, website management, and digital operations within a large international organization. Deadline Not specified Reference Original posting: https://www.myjobmag.co.za/job/senior-digital-marketing-specialist-world-fuel-services Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 4 years of experience.

• Microsoft Office
• Adobe Creative Suite
• HubSpot
• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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