Performance Lead

In brief

**Overview** Publicis Groupe is seeking a Performance Lead who will be accountable for end-to-end performance delivery across a portfolio. This role involves owning performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation and automation, operational excellence, and third-party execution governance. The Performance Lead acts as the strategic and operational command center, connecting client objectives with media strategy, creative, analytics, technology, and execution teams. While external partners may handle campaign setup and trafficking, accountability for campaign quality, delivery, optimization, reporting accuracy, and business outcomes rests with this role. **What you will do** * Account for end-to-end performance delivery across the portfolio. * Own performance strategy, optimization governance, client leadership, data interpretation, learning agenda development, innovation and automation, operational excellence, and third-party execution governance. * Act as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology, and execution teams. * Translate business objectives into measurable performance frameworks. * Validate media plans, audience strategy, and channel mix. * Drive ROAS, CPA, conversion, and growth optimization. * Ensure all campaigns are performance-ready before launch. * Lead daily alignment with execution partners. * Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking. * Ensure optimization recommendations are executed within SLA. * Monitor pacing, delivery, spend accuracy, and campaign health daily. * Conduct daily checks and weekly deep dives; generate optimization hypotheses and predictive recommendations. * Lead weekly performance reviews with client stakeholders and translate performance into business implications. * Identify automation and AI-led optimization opportunities; drive testing frameworks and experimentation culture. * Lead monthly “Start / Stop / Continue” learning reviews and embed learnings into future planning. * Develop and manage the Performance Framework, Performance-Readiness Sign-Off, Optimization Tracker, Weekly Deep Dive & Recommendations, Client Performance Review, and Learning Agenda / Start–Stop–Continue artifacts. * Make decisions on whether a campaign is performance-ready to launch. * Determine optimization direction and priority. * Escalate delivery, platform, or tracking risks. * Set reporting and data integrity standards. * Define the testing and experimentation agenda. * Oversee execution partner governance and SLA enforcement. **Requirements (from the original advert)** * At least 3–5 years in a senior performance, client-leadership, or team/partner-management role. * Demonstrated hands-on experience across Google, Meta, DV360/programmatic, and commerce media. * Advanced performance marketing expertise. * Platform expertise: Google, Meta, DV360, Programmatic, and Commerce Media. * Strong analytics and attribution capability. * Conversion tracking and martech understanding. * Operational governance and stakeholder management. * Strategic storytelling and consulting ability. * Partner management. **Who should apply** This role is ideal for an experienced professional with 3-5 years in a senior performance, client leadership, or partner management capacity. The candidate should possess advanced performance marketing expertise with hands-on experience across major digital advertising platforms including Google, Meta, DV360/programmatic, and commerce media. Strong analytical and attribution capabilities, along with an understanding of conversion tracking and martech, are essential. The ideal applicant will be adept at operational governance, strategic storytelling, and client consulting, capable of translating business objectives into measurable performance frameworks and leading optimization efforts. Experience in managing external partners and driving innovation in performance marketing is also key. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/performance-lead-publicis-groupe-1 Source: myjobmag

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