Growth Media Strategist

In brief

**Overview** The Growth Media Strategist at Publicis Groupe is responsible for owning the strategic media answer, focusing on where growth will originate, the target audience or behaviour change required, the Job To Be Done (JTBD) that media must address, and the guiding principles for the response. The value of this role lies in growth logic, category interpretation, competitive understanding, and audience prioritisation, rather than channel planning or buying. **What you will do** You will be responsible for strategic brief interpretation, category and competitive analysis, defining growth sources, refining Jobs To Be Done (JTBD), and formulating strategic audience hypotheses, media principles, strategic KPI logic, and interpreting Post Campaign Analysis (PCA) for growth. Your core accountabilities include interpreting client briefs into clear media growth challenges, understanding category dynamics, competition, brand position, and consumer behaviour. You will define the source of growth (recruit, switch, retain, increase frequency, trade-up or cross-sell) and the strategic audience hypothesis. You will also define the role media must play in solving business problems, provide clear strategic direction to Journey Planners, define strategic KPI logic before planning, and identify strategic implications from PCA for future campaigns. You will own and produce mandatory artifacts such as the Strategic Brief Interpretation, Growth Strategy Canvas, Category & Competitive Read, Growth Audience Hypothesis, Strategic KPI Logic, and Strategic PCA Implications. You will hold decision rights over growth source logic, strategic JTBD interpretation, strategic audience prioritisation, media strategy principles, strategic KPI rationale, and strategic implications from PCA. **Requirements (from the original advert)** * 3–6 years leading strategy for major campaigns or clients. * Strategic thinking: Ability to connect business problems to media opportunities. * Category understanding: Ability to interpret market, consumer, and competitor dynamics. * Audience thinking: Ability to define growth audiences and behaviour change. * Data interpretation: Ability to use research and audience data to support strategy. * Storytelling: Ability to articulate the strategic answer clearly. * Cross-functional leadership: Ability to guide planners and specialists without doing their roles. * Measurement logic: Ability to define strategic KPIs and success criteria. * This role is explicitly not accountable for: building detailed TV, OOH, search, social or programmatic schedules; negotiating with media owners; loading plans into systems; chasing creative assets; reconciling invoices or trafficking campaigns; or producing routine weekly reports. **Who should apply** This role is suitable for a seasoned strategist with 3-6 years of experience leading major campaigns or clients. The ideal candidate will possess strong strategic thinking skills, enabling them to connect business problems to media opportunities. They should have a deep understanding of category dynamics, the ability to define growth audiences and desired behaviour change, and proficiency in interpreting research and audience data to support strategy. Strong storytelling abilities to clearly articulate strategic answers are essential, along with cross-functional leadership skills to guide planners and specialists without performing their roles. The candidate should also demonstrate robust measurement logic to define strategic KPIs and success criteria, understanding that the role focuses on high-level strategic direction rather than tactical execution or administrative tasks. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/growth-media-strategist-publicis-groupe Source: myjobmag

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