Journey Planner
- Location
- Johannesburg, Gauteng
- Closing date
First listed . Last checked at source .
In brief
**Overview** This document outlines the role of a Journey Planner at Publicis Groupe. The role's purpose is to translate strategy into a connected media ecosystem. This involves taking growth strategy and audience direction from a Strategist and converting it into a PESO journey, channel role architecture, audience activation logic, phasing, budget principles, and a specialist briefing pack. **What you will do** The key responsibilities for this role include: * Owning the translation of strategy into a connected media ecosystem. * Defining audience activation logic. * Performing PESO ecosystem planning. * Defining channel roles. * Mapping journeys and moments. * Developing budget allocation rationale. * Creating specialist briefings. * Integrating vertical channel plans. * Formulating plan-level measurement questions. * Managing plan-level implications of under-delivery or variance. * Translating growth strategy into a connected media journey. * Defining how the growth audience can be reached, influenced, and moved across paid, earned, shared, owned, and commerce touchpoints. * Building the media ecosystem architecture. * Defining the role of each channel before specialists create detailed plans. * Creating the Specialist Briefing Pack for channel specialists. * Integrating vertical channel plans into one coherent media plan. * Ensuring the plan ladders back to the JTBD and strategic growth objective. * Defining plan-level measurement questions with the Measurement Lead. * Owning the plan-level implication if a channel under-delivers or materially over/under-performs. * Producing Mandatory artifacts such as: Audience Activation Blueprint, PESO Ecosystem Plan, Channel Role Framework, Journey / Moment Map, Budget Allocation Logic, Specialist Briefing Pack, Integrated Media Plan, and Plan-Level Variance Note. * Making decisions regarding: PESO ecosystem architecture, audience activation logic, channel role definition, budget allocation rationale, specialist briefing quality, integration of channel plans, and plan-level implication of delivery variance. **Requirements (from the original advert)** * **Required competencies:** * Communications planning: Ability to translate strategy into ecosystem architecture. * Audience activation: Ability to convert growth audiences into channel and platform logic. * Channel understanding: Strong understanding of ATL, digital, social, commerce, and performance channels. * Integration: Ability to stitch specialist outputs into one plan. * Briefing discipline: Ability to write clear specialist briefs. * Budget logic: Ability to rationalise investment allocation. * Measurement thinking: Ability to connect planning choices to measurable outcomes. * **Experience requirements:** * 3–6 years in integrated planning or communications planning. **Who should apply** Candidates with 3–6 years of experience in integrated or communications planning are encouraged to apply. The ideal candidate will possess strong competencies in communications planning, audience activation, and have a robust understanding of ATL, digital, social, commerce, and performance channels. They should be skilled in integrating specialist outputs, maintaining briefing discipline, rationalising budget allocation, and applying measurement thinking to connect planning choices to measurable outcomes. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/journey-planner-publicis-groupe-1 Source: myjobmag
Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.
Job description
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