Digital Designer

In brief

**Overview** This document outlines the role of a Digital Designer at Publicis Groupe, a mid-level position focused on creating engaging and carefully crafted design for digital campaigns, content, and customer touchpoints. The role is responsible for translating creative ideas and audience understanding into effective visual executions across social, web, mobile, and other digital formats. Working closely with the Creative Director and a multidisciplinary studio, the designer will own assigned assets, contribute to campaign concepts, and balance design quality with platform requirements and delivery discipline, operating independently while seeking guidance on complex creative decisions. **What you will do** * Understand briefs, audiences, brands, and intended responses; contribute design routes, visual references, and mock-ups to concept development. * Define or apply the visual treatment for assigned work using strong typography, composition, imagery, and information hierarchy. * Adapt campaign ideas across various formats while maintaining a coherent identity and maximizing each platform's creative possibilities. * Design social content, digital advertising, web layouts, presentation assets, and other deliverables to required specifications. * Apply responsive, interaction, and accessible visual-design principles, collaborating with UX and development specialists as needed. * Create reusable components and well-organised working files; consider motion and interaction to improve ideas or user experience. * Prepare accurate exports and handover files, checking dimensions, formats, legibility, brand consistency, and other technical requirements. * Manage assigned design tasks across concurrent briefs, maintain version control, and communicate dependencies or blockers proactively. * Incorporate review feedback carefully and check implemented or published work to confirm design intent is retained. * Work collaboratively with Art Direction, Copy, Strategy, Media, UX, Technology, and Client Leadership to create connected campaign executions. * Present design choices with clear rationale in team and client reviews, with senior support as appropriate. * Contribute to brainstorms and pitches, track relevant platform and cultural developments, and share references to improve studio work. * Utilize approved AI tools for visual exploration, image development, and asset adaptation; refine generated outputs and check brand consistency, accessibility, and technical suitability before handover. * Demonstrate effective prompting, iteration, and critical evaluation, using only approved tools and data while protecting client information and intellectual property. * Identify appropriate AI use cases, share practical learning, and measure improvements in quality, speed, or effectiveness, recognizing tool limitations and escalating uncertain, inaccurate, or inappropriate outputs. **Requirements (from the original advert)** * At least three to four years of relevant digital design experience. * A portfolio with at least four strong examples demonstrating digital craft, conceptual thinking, and work across formats. * Proficiency in Illustrator, Photoshop, InDesign, Figma, and presentation software. * After Effects, HTML5 or rich-media production, and 3D or animation experience are advantageous. * Hands-on experience using AI in digital design, with examples demonstrating prompting, refinement, and production-quality outcomes. * Visual design craft, conceptual thinking, and platform awareness. * Responsive layout, interaction principles, and accessibility awareness. * Production accuracy, file organisation, and attention to detail. * Clear design rationale, time management, and constructive collaboration. * AI-assisted visual design, effective prompting, and evaluation of generated assets. **Who should apply** This role is suitable for a mid-level digital designer with at least 3-4 years of experience who possesses strong visual design craft, conceptual thinking, and platform awareness. The ideal candidate is detail-oriented, excels in production accuracy and file organisation, and can effectively manage their time across concurrent briefs. They should be collaborative, capable of presenting design choices with clear rationale, and keen to integrate AI-assisted design into their workflow, demonstrating effective prompting and evaluation of generated assets. A candidate who can balance design quality with practical delivery requirements, adapt campaign ideas across formats, and contribute positively to a multidisciplinary team would be a strong fit. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/digital-designer-publicis-groupe-2 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• Adobe Creative Suite
• Figma

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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