Data Specialist and Performance Marketer
Premium Ad IT/Computer - Other IT/Computer Pretoria FULL TIME Job Summary A South African company that provides solar energy solutions for homes and businesses is seeking a Digital Specialist & Performance Marketer who will be instrumental in optimizing and expanding their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. You will serve as a thought leader in performance marketing and SEO, consistently seeking innovative ways to ensure sustained competitive advantage. Responsibilities: Performance Marketing: * Develop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI. * Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics. * Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns. * Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives. SEO & Content Optimization: * Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement. * Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies. * Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority. * Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value. Analytics & Reporting: * Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management. * Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly. Strategy Development & Leadership: * Serve as an authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies. * Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage. Minimum Requirements:…
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Gauteng is an important market for jobs and professional roles in South Africa. Gauteng concentrates head-office roles, banking, retail, logistics, and public-sector vacancies. Competition is high, so applying early and tailoring each CV matters more than sending one generic document everywhere. Finance, IT, call centres, retail management, and mining services dominate hiring. Students often find internships and learnerships through large employers with structured intake seasons. Many roles assume daily travel across Johannesburg, Pretoria, or Ekurhuleni. Before you apply, estimate taxi, bus, or fuel costs so a job that looks well paid on paper still makes sense after commuting.
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