Brand and Trade Marketing Manager - Woodmead

In brief

Overview This role at Catch, located in Woodmead, is for a Brand & Trade Marketing Manager. The position is responsible for building and executing brand and commercial strategies to drive sales growth, retail presence, brand equity, and profitability. It serves as a strategic link between brand owners, retailers, and the company, translating brand strategy into commercially effective retail execution. The role combines brand management, trade marketing, retail activation, commercial planning, and performance management. What you will do * Develop and implement brand strategies aligned to client and company objectives. * Establish clear brand positioning, target consumer and value proposition. * Develop annual brand plans and commercial growth strategies. * Identify opportunities to increase brand penetration, distribution and market share. * Monitor competitor activity, category trends and consumer behaviour. * Ensure consistent brand positioning across all retail touchpoints. * Develop annual trade marketing strategies and activation calendars. * Translate brand strategies into retailer-specific commercial plans. * Develop promotional, activation and visibility programmes. * Drive effective in-store execution across retail channels. * Develop POS, displays, promotional material and retail communication. * Measure the effectiveness and ROI of trade marketing activities. * Develop strong working relationships with company commercial teams. * Understand retailer strategies, category objectives and commercial requirements. * Identify opportunities for additional distribution, ranging and visibility. * Support customer presentations, range reviews and business reviews. * Work with company commercial teams to develop joint growth opportunities. * Work closely with the sales team to deliver brand and customer targets. * Identify revenue and margin growth opportunities. * Support pricing, promotional and ranging strategies. * Monitor sales performance against agreed targets. * Analyse customer and product performance and recommend corrective actions. * Partner with merchandising teams to maximise brand visibility. * Ensure agreed planograms, displays and promotional executions are delivered. * Monitor availability, distribution and execution standards. * Develop retail execution scorecards. * Identify gaps in store execution and implement corrective action. * Act as a key point of contact between brand owners and the company. * Develop regular brand performance reports. * Present insights, opportunities and recommendations to brand owners. * Ensure agreed brand strategies are translated into retail execution. * Analyse sales, market share, distribution and promotional data. * Develop actionable category and consumer insights. * Track competitor pricing, promotions and activity. * Use data to identify growth opportunities. * Develop monthly and quarterly performance dashboards. * Brief and manage creative, digital, media and activation agencies. * Ensure campaigns are delivered on time and within budget. * Evaluate campaign effectiveness. * Maintain consistent brand standards across all communications. * Develop and manage brand and trade marketing budgets. * Track expenditure against approved budgets. * Measure return on marketing investment. * Ensure commercial activities deliver measurable value. Requirements (from the original advert) The ideal candidate will possess the following Core Competencies: * Brand strategy. * Commercial acumen. * Retail understanding. * Strategic thinking. * Consumer insight. * Financial management. * Project management. * Negotiation. * Data analysis. * Communication and presentation. * Stakeholder management. * Leadership and influence. Who should apply Candidates who possess strong brand strategy, commercial acumen, and retail understanding are encouraged to apply. The ideal candidate will be a strategic thinker with consumer insight, capable of financial and project management, negotiation, and data analysis. They should excel in communication, presentation, stakeholder management, leadership, and influence, with a focus on driving sales growth, brand equity, and profitability through integrated brand and trade marketing efforts. The role involves extensive interaction with internal teams (Managing Director/CEO, General Manager, Administrative team & Medical Skin Specialist) and external partners (Brand Owners, Retailers, Buyers, Category Managers, Agencies, Research and data partners). Deadline Not specified Reference Original posting: https://www.myjobmag.co.za/job/brand-and-trade-marketing-manager-woodmead-catch Source: myjobmag

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At a glance

• At least 2 years of experience.

• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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