Marketing Lead | M&G

In brief

MANDATORY FORMAT: Overview This role as Marketing Lead at Frontierco involves overseeing the complete marketing function for two distinct brands: MG Stationery and Montigo Drinkware. Both brands require a capable owner to establish and manage marketing channels with minimal supervision, as they are in a growth stage. For Montigo, the role specifically entails collaborating with the global brand team, responding rapidly to social and cultural trends, and adapting the fast-turnaround, trend-led social content approach successfully used in its home market. What you will do * Own and execute the marketing calendar for both MG Stationery and Montigo Drinkware, balancing category-specific needs (school cycles and back-to-school peaks for stationery; gifting, travel and lifestyle moments for drinkware). * Build and manage both brands' social media presence from the ground up, including content planning, creation and posting. * For Montigo, work closely with the global brand team to stay aligned on brand guidelines and campaign direction, while moving quickly to localise and capitalise on social and cultural trends as they happen. * Plan and run paid media campaigns across Meta and Google Ads, managing budget allocation and reporting on performance. * Develop and execute product launch campaigns, including the school bundle range for MG Stationery and new drinkware ranges for Montigo. * Manage relationships with photographers, influencers and any celebrity or talent partnerships used for campaign shoots. * Set up and manage WhatsApp Business and basic CRM/database marketing for customer communication. * Work with product and buying teams to align marketing activity with stock availability, pricing and seasonal ranges. * Track and report on marketing performance across both brands, using data to guide budget and content decisions. * Manage day-to-day supplier relationships for print, packaging and point-of-sale marketing materials where required Requirements (from the original advert) * 3+ years' experience in a marketing role, ideally spanning both brand/content and hands-on paid media execution. * Demonstrated experience growing a brand and its social media accounts from scratch, with no existing following or content library to work from. * Working knowledge of Meta Business Suite, Google Ads and Google Analytics. * Proficient in Canva, able to produce on-brand social and campaign content independently without relying on a designer. * Experience with email or WhatsApp marketing platforms such as Mailchimp, FunnelKit or WhatsApp Business. * Strong project management skills, with comfort using collaborative tools such as Miro or FigJam. * Retail or FMCG experience is an advantage, particularly across seasonal or gifting categories. * Self-starter who is comfortable owning two distinct brands simultaneously and switching context between them. Who should apply The ideal candidate is a capable, self-starting individual who can independently build and manage marketing channels for two distinct brands with minimal oversight. They should be able to move quickly on social and cultural trends, applying speed and instinct to local marketing efforts. Experience in Retail or FMCG, especially in seasonal or gifting categories, is considered an advantage. Deadline Not specified Reference Original posting: https://www.jobmail.co.za/jobs/it-computer/other-it-computer/johannesburg/marketing-lead-%7C-m-g-id-7609276 Source: jobmail

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 3 years of experience.

• Google Ads
• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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