Social Content Creator

In brief

Here is the rewrite of the job description according to your rules: **Overview** This document explains the role of a Social Content Creator at Publicis Groupe. The company is building a connected, future-fit agency model that integrates creativity, intelligence, data, technology, AI, and world-class execution around the customer. For this role, it offers the opportunity to create work that moves at the speed of culture, including always-on content, reactive moments, product storytelling, and integrated campaigns, while contributing to the evolution of social-first creativity at scale. **What you will do** * Conceptualise and create engaging, platform-native social content rather than simply adapting traditional advertising. * Develop ideas for posts, reels, short-form video, stories, carousels, social series, reactive content and campaign extensions. * Write compelling captions, headlines, hooks, scripts and calls-to-action that are appropriate to the platform and audience. * Develop social-first creative concepts from brief through to execution and contribute meaningfully to brainstorms and creative reviews. * Generate fresh ideas for always-on content as well as larger integrated campaigns. * Stay closely connected to South African culture, social trends, creators, entertainment, conversations and emerging content formats. * Understand what makes content relevant to different social audiences and how brands should behave across different platforms. * Identify appropriate opportunities for topical, reactive and culturally relevant content, distinguishing genuine brand relevance from trend-chasing. * Monitor evolving platform behaviours, formats and creative best practice and translate these into useful ideas for the brand. * Create content across telecommunications products, services, offers, promotions and brand initiatives. * Translate product and technical information into clear, compelling and consumer-friendly communication. * Build a strong understanding of the client's products, customers, competitors and commercial priorities. * Work confidently across high-volume retail, promotional, product and brand content while maintaining accuracy in offers, pricing and product messaging. * Balance commercial requirements with engaging, culturally relevant social storytelling. * Protect the brand's tone of voice, creative standards and visual consistency across every piece of content. * Partner closely with Designers and Art Directors so copy, visual language, motion and platform behaviour work together as one idea. * Develop and refine short-form video concepts, scripts and content structures that are clear, entertaining and executable. * Present and rationalise creative ideas internally, and where required, in client reviews. * Take feedback constructively and implement amendments quickly and accurately. * Work as part of an integrated team across Creative, Social Media, Community Management, Strategy, Client Service, Media, Production and Technology. * Manage several briefs and deliverables simultaneously, maintaining momentum in a fast-moving, high-volume environment. * Collaborate proactively, communicate clearly and take accountability for deadlines, quality and final delivery. * Bring ideas forward without waiting for every opportunity to arrive through a formal brief. * Use AI and prompting tools responsibly to support ideation, research, creative exploration and content development. * Stay curious about emerging creative technology, platform tools and new production approaches that can improve quality, relevance or speed. * Apply new tools with judgement: speed and efficiency should never come at the expense of accuracy, originality or brand integrity. **Requirements (from the original advert)** * Mid-level social content creation experience, ideally within an advertising, creative, digital or social agency environment. * Previous telecommunications / telco account experience. * Demonstrable experience creating social-first content for major consumer brands. * A strong portfolio showcasing social and digital creative work. * Strong conceptual thinking and copywriting capability. * Experience developing content across multiple social platforms and working in fast-paced, high-volume environments. * Excellent written communication, grammar and attention to detail, with the ability to manage multiple briefs and deadlines simultaneously. * Applicants must provide a portfolio demonstrating strong social-first creative work, preferably including: * Telco, product or promotional content. * Always-on social and campaign content. * TikTok / Reels / short-form video concepts and scripts. * Social copy, captions and platform-specific creative executions. * Reactive or culturally relevant work across more than one social platform. **Who should apply** The ideal candidate is a social-first thinker who understands the pace and complexity of a telco account, is highly creative, commercially aware, and culturally connected. They should be able to simplify complex information into engaging content without losing accuracy, and be comfortable with changing priorities, multiple briefs, and tight timelines. This individual is accountable, collaborative, receptive to feedback, able to move quickly into the next iteration, proactive, detail-oriented, and committed to protecting the quality and integrity of the work. Candidates with experience on large South African consumer accounts and with reactive or real-time content are preferred. Experience developing short-form video concepts and scripts, an understanding of paid and organic social, and experience working with Community Management and Social Strategy teams are also advantageous. A working knowledge of AI and prompting tools for creative ideation, research, and content development is also considered a plus. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/social-content-creator-publicis-groupe Source: myjobmag

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