Copywriter (Digital) - FTC

In brief

**Overview** This is an explanation of a Fixed-Term Contract (FTC) Copywriter position within the Digital Marketing team at Clicks Group, based at their Head Office in Cape Town. The role reports to the Creative Assets Manager and is focused on conceptualizing, creating, and writing copy for digital platforms to communicate product offers or information. **What you will do** * Craft clear, creative, and grammatically correct product copy for the online store, adhering to in-house style and language guidelines, to convey product quality and beauty. * Conceptualize, create, and write copy that effectively communicates business objectives to target audiences across digital channels, including market-facing and internal communications. * Understand the target audiences for each brief. * Execute briefs from brands by creating, sourcing, and editing content in response to requirements, consistently adhering to brand guidelines, style, tone of voice, and considering cultural differences. * Develop concise, engaging, and creative content that is SEO optimized across multiple online/digital channels such as email, social media, web, blog, video, and direct mail (DM). * Collaborate with relevant teams to ensure content complements design, channel, and offline content, and integrates campaign content across all online/digital/offline channels to enhance the customer journey. * Proactively drive best practice and identify continuous improvement opportunities. * Stay up to date with digital/online copy execution, including the latest SEO trends and producing keyword research to heighten organic search engine rankings. * Manage and prioritize individual time allocation to deliver multiple brand briefs to deadlines. * Be accountable for accurate proofreading and checking across all media. **Requirements (from the original advert)** * **Knowledge and Skills:** * Great command of the English language. * A good understanding of digital marketing and search engine optimisation (SEO). * Understanding of HTML or WordPress. * Excellent writing skills, including the ability to write in different styles and to direction (style, content, creativity). * Ability to interpret a brief, conceptualize, and produce creative solutions. * Accurate proofreading skills and great attention to detail. * Flexibility to adapt content to different audiences and for different platforms. * **Experience:** * Minimum 3 years of experience, preferably as a digital copywriter within an advertising agency or communications environment/company. * Experience producing content for a variety of marketing channels (e.g., Blogs, Articles, Emails, Social Media posts, Websites, and video). * **Education:** * Diploma in copywriting OR a BA with major subjects in English, another Language, Psychology, Creative writing, Journalism, or Digital marketing. * **Essential Competencies:** * Working with People. * Delivering Results & Meeting Customer Expectations. * Planning and Organising. * Analysing. * Writing and reporting. * Applying expertise and technology. * Creating and innovating. **Who should apply** This role is suited for an experienced and creative digital copywriter with a minimum of three years' experience, preferably from an advertising agency or communications environment. The ideal candidate will possess a strong command of the English language, excellent writing and proofreading skills, and a good understanding of digital marketing, SEO, and HTML or WordPress. They should be adept at conceptualizing and producing creative solutions, interpreting briefs, adapting content for various audiences and platforms, and collaborating effectively within a team to meet deadlines. Candidates with a Diploma in Copywriting or a relevant BA degree are encouraged to apply. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/copywriter-digital-ftc-clicks-group-2 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 3 years of experience.

• SEO

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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