Marketing & Communications

Senior Manager Brand Communications Lifestyle- EM South

Adidas

Location
Cape Town, Western Cape
Minimum qualification
Bachelor's degree
Closing date

First listed . Last checked at source .

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In brief

**Overview** This is a Permanent Part-Timer role with Adidas, located in Ghandi Square. The position's core purpose is to support management in the daily maintenance of the store, ensuring excellent customer service is provided while strictly adhering to all store policies and procedures. **What you will do** * Ensure the highest level of Adidas service is given to each customer. * Complete any regular sales transactions involving cash, credit, checks, etc., as needed. * Be involved indirectly with ticketing products and checking paperwork against items received. * Assist in product flow from the stockroom to the sales floor on a fill-in basis. * Assist in the development of merchandise displays or follow suggestions/schedules provided by the store management team. * Attain proficiency with the point-of-sale system by acquiring system utilization skills, ensuring integrity is maintained through attention to policy and procedure. * Use selling techniques such as add-on sales and describing technical information to customers to enhance salesmanship and reach store and position sales goals. * Greet customers in the store and assist them in finding the right product. Occasionally, serve primarily as a Greeter at the front door during busy workdays. * Maintain general housekeeping standards, including cleaning of the store. * Ensure the safekeeping of Company assets. * Engage in loss prevention, monitoring the sales floor, reporting any suspicious activity, and following security procedures/SLAP. * Ensure participation in in-store or digital training provided by the company (Atticus/AREA) to gain product knowledge and best practices for the role. * Familiarize yourself with Power BI tools to better understand store performance, best sellers, and blackhole products. **Requirements (from the original advert)** * Matric certificate * 0 - 1 years of retail experience * An absolute passion for retail & customer service * Ability to use your initiative * Clear and upbeat communication skills * Flexibility to help during the week, evenings, and weekends * Previous fashion retail experience (will be highly regarded but is not essential) * Adaptability, being able to handle various tasks and adapt to changing circumstances/situations * The passion to work within a team to deliver great results * Ability to perform in a fast-paced, high volume retail environment * Enthusiasm * A love for fashion and great confidence to style your customer with any look they want to create **Who should apply** This role is ideal for an enthusiastic and adaptable individual with a strong passion for retail, customer service, and fashion. The successful candidate will possess clear and upbeat communication skills, demonstrate initiative, and be flexible to work various shifts including evenings and weekends. They should be a team player who thrives in a fast-paced, high-volume retail environment and has the confidence to style customers. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/permanent-part-timer-ghandi-square-adidas-group-3 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

  • At least 10 years of experience.
  • Microsoft Office

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

Purpose & Overall Relevance for the Organization * Inspired by our heritage, adidas is rooted in sport and the culture born from it. This role is responsible for leading the Lifestyle category across EM South, operating at the intersection of sport and culture to translate global strategies into locally relevant narratives, partnerships and activations. * The role is accountable for building adidas' cultural relevance across the market, driving brand heat and consumer connection through best-in-class brand building initiatives that deliver against both brand equity and commercial growth objectives. Key Responsibilities * Lead the localization and execution of the EM South Lifestyle Brand Activation strategy across Originals, Sportswear, Statement, PR and EIM. * Own and drive the Lifestyle Brand Activation calendar, leading campaign planning and execution to deliver against key business and brand priorities. * Leverage consumer, cultural and market insights to inform strategy, identify opportunities and guide decision making. * Develop locally relevant communications and activations that resonate with consumers and strengthen adidas' cultural relevance. * Guide the conceptualization, development and scaling of experiential marketing initiatives and events, including Originals Studio. * Act as the custodian of Lifestyle's intersection with the broader sport categories, creating cross-functional synergies that leverage the brands ecosystem, partners and assets to enhance brand credibility. * Manage strategic relationships with agencies, creators, contracted partners and other external stakeholders, in close collaboration with Sports Marketing. * Own the Lifestyle marketing budget, ensuring effective investment allocation, measurable ROI and optimisation of spend across key moments and initiatives. * Lead and develop a team of direct and indirect reports, setting a clear vision, fostering collaboration and driving high performance. KPI’s: * Category Net Sales and Margin * Market Share of categories * Full Price Sell Through * Brand Sentiment & health metrics * Media and PR performance KPI’s Key Relationships: * Marketing team * EM Brand Activation team (Global team: project dependent) * Channels EM South * External Agencies * Contracted partners Knowledge, Skills and Abilities: * Extensive experience across the brand communications mix, including media, PR, events, sponsorships, retail and experiential marketing, preferably within a global brand environment. * Deep understanding of local sport, fashion, music, art and creative communities. * Proven ability to localize global campaigns and strategies to drive meaningful consumer impact. * Strong written, verbal and presentation communication skills. * Demonstrated experience leading and developing highly collaborative teams. * Strong stakeholder management capabilities across internal and external partners, including agencies and EIM partners. * Experience managing marketing budgets and performance tracking. * Advanced proficiency in Microsoft Office. * Experience working within both market and above-market organisational structures preferred. Requisite Education and Experience / Minimum Qualifications: * University degree in Business/ Marketing * Minimum of 10 years professional experience specifically in Marketing * Fluent in English

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Senior Manager Brand Communications Lifestyle- EM South at Adidas | SPANi - South African Jobs