Mr D - Senior Copywriter and Content Strategist

In brief

**Overview** This role is for a Senior Copywriter and Content Strategist at Mr D, a brand under takealot.com. The primary purpose is to craft compelling copy across a diverse brand ecosystem, including restaurants, groceries, and retailers, and to collaborate with design and marketing teams on campaigns, app content, and digital experiences. The successful candidate will play a vital role in shaping the brand's tone of voice and communication style, ensuring alignment with brand identity and business objectives, and will also manage a small team of copywriters to ensure quality and accuracy of their work. **What you will do** Key responsibilities include: * **Concept & Content Development:** Develop creative campaign concepts and write standout copy for various brand materials such as email, website, social media, advertising, in-app notifications, and blog content. Collaborate with designers, strategists, and marketing teams to bring campaigns and creative ideas to life. * **Brand Tone & Voice:** Act as a voice champion for the brand, ensuring consistency in messaging and tone across verticals including food, groceries, and retail. Work on evolving and adapting the brand voice to connect meaningfully with different audiences and platforms. * **Strategic Storytelling:** Turn complex ideas into clear, impactful, and emotionally engaging narratives that drive customer conversion and retention. Help shape brand storytelling to reflect the company's mission and differentiate it from competitors. * **Collaborative Ideation:** Partner closely with members of the Creative Studio such as designers, art directors, and motion teams to develop integrated campaigns. Support cross-functional teams including Product, Marketing, and Operations with copy needs that align with broader business goals. * **Editorial Ownership:** Take ownership of written content for app calls to action (CTAs), promotions, SEO-friendly digital content, advertising scripts, and long-form editorial. Proofread and refine copy to ensure clarity, grammatical accuracy, and creative excellence. **Requirements (from the original advert)** * **Attributes required:** * Ability to translate a creative concept into a clear content plan. * Strategically driven with a sound understanding of brand and business growth. * Must be comfortable with writing in various styles and for multiple formats (e.g., digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio). * Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices. * Detail oriented. * Excellent proof-reader. * Must be able to manage a team, a content calendar and an agency relationship. * Takes initiative and works well independently. * Strong communication and time management skills. * An enthusiasm for being a part of a fast-paced start-up environment. * An ability to write creative copy both for large pieces of content (e.g., product descriptions) and smaller texts (e.g., social media posts). * **Qualifications, Experience and Competencies:** * Bachelor’s degree or equivalent qualification in communications/copywriting/branding/marketing/brand strategy. * Computer literacy essential. * Creative track record with 5+ years industry experience with a through the line portfolio. * Proven work experience as a Senior Copywriter, Product Copywriter or similar role. * Portfolio of published articles. * Hands-on experience with Content Management Systems. * Basic keyword search knowledge. * **Advantageous:** * Blogging and ad agency experience. * Experience working at a creative agency. * Experience writing for ecommerce, on-demand, or multi-brand environments. **Who should apply** This role is ideal for a strategically driven, detail-oriented individual with a strong creative track record in copywriting and content strategy, specifically with 5+ years of industry experience and a through-the-line portfolio. The candidate should be comfortable writing in diverse styles and formats for digital platforms, possess an active social media presence with an understanding of best practices, and be an excellent proof-reader. They must be capable of translating creative concepts into content plans, managing a small team of copywriters, a content calendar, and agency relationships. Strong communication and time management skills are essential, along with an enthusiasm for a fast-paced start-up environment. A Bachelor's degree or equivalent in a relevant field and hands-on experience with Content Management Systems and basic keyword search knowledge are required. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/mr-d-senior-copywriter-and-content-strategist-takealot-com Source: myjobmag

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At a glance

• At least 5 years of experience.

• SEO

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