Postbank Vacancies

In brief

Here are the rewritten job descriptions following your mandatory format and rules: --- **Job Title: Manager Brand and Positioning** **Company: Postbank** **Overview** This is a contract position for a Manager Brand and Positioning within Postbank's Commercial Business Unit, reporting to the Head of Marketing. The role is based at the Head Office in Pretoria and is graded D2. The purpose of this role is to develop, implement, and safeguard Postbank's brand strategy and identity, managing the entire brand value chain from research and insight through execution to performance measurement. The aim is to build trust, differentiation, and loyalty among diverse customers, especially underserved South African communities, in line with the Postbank Amendment Act 44 of 2013. The Manager will translate brand direction into inclusive positioning and messaging that emphasizes accessibility and empowerment, utilizing marketing tools and channels to dynamically evolve the brand. The role involves collaboration with cross-functional teams, executing cohesive brand initiatives, monitoring reputation, and generating thought leadership content that balances commercial appeal with social impact to support customer acquisition, retention, and service delivery. **What you will do** * Develop and maintain Postbank’s brand strategy, positioning, identity, and brand guidelines. * Conduct brand research and customer insights analysis to inform brand decisions and identify opportunities for improvement. * Plan, coordinate, and implement brand campaigns and initiatives across relevant marketing channels. * Drive always-on brand visibility through consistent brand presence and messaging across customer touchpoints and marketing channels. * Monitor brand performance, market positioning, and reputation, and recommend corrective actions where required. **Requirements (from the original advert)** * **Qualifications and Experience:** * Bachelor’s degree in Marketing, Communications, Brand Management, or a related field (NQF Level 7). * 5–7 years’ experience in end-to-end brand management and positioning, including at least 3 years in financial services, retail banking, or a similarly regulated, mass-market environment. * Proven experience in developing and implementing brand strategies, brand guidelines, integrated campaigns, and reputation management initiatives. * Experience in budget management, stakeholder engagement, and presenting to senior management would be advantageous. * Postgraduate diploma or certification in Branding, Brand Strategy, or Digital Marketing would be advantageous. * **Knowledge and understanding of:** * Brand identity, architecture, and governance. * Integrated brand and campaign management across traditional and digital channels. * Brand performance measurement, brand health tracking, market research, competitor analysis, and social listening. * Brand reputation management, crisis communication, and customer perception. * South African customer segments, cultural nuances, and financial inclusion. * Relevant regulatory and compliance requirements, including FAIS, POPIA, and applicable advertising standards. * **Skills and Attributes:** * Strong strategic thinking, analytical, and problem-solving skills. * Ability to translate brand strategy into practical marketing initiatives and consistent brand messaging. * Strong written and verbal communication, presentation, and content development skills. * Project coordination, budget management, and the ability to manage multiple priorities. * Stakeholder engagement, collaboration, and the ability to influence across business units. * Attention to detail and commitment to brand consistency, quality, and compliance. * Proficiency in brand management, digital analytics, social listening, and reporting tools. * Ability to interpret data and insights to measure brand performance and recommend improvements. **Who should apply** This role is for a strategic individual with a Bachelor's degree in Marketing, Communications, Brand Management, or a related field, possessing 5-7 years of end-to-end brand management and positioning experience, with at least 3 years in a financial services or mass-market regulated environment. The ideal candidate will have proven experience in developing and implementing brand strategies, guidelines, integrated campaigns, and reputation management initiatives. They should demonstrate strong knowledge of brand identity, campaign management across channels, performance measurement, reputation management, South African customer segments, and relevant regulatory compliance. Essential skills include strategic thinking, analytical ability, strong communication, project coordination, stakeholder engagement, attention to detail, and proficiency with relevant tools, all aimed at fostering trust and differentiation for Postbank, especially among underserved South African communities. Experience in budget management, presenting to senior management, and a postgraduate qualification in branding or digital marketing are considered advantageous. **Deadline** 30 October 2026 **Reference** Original posting: https://www.govpage.co.za/vacancies/postbank-vacancies-4 Source: govpage --- **Job Title: Direct Customer Engagement Manager** **Company: Postbank** **Overview** This is a contract position for a Direct Customer Engagement Manager within Postbank's Commercial Business Unit, reporting to the Head of Marketing. The role is based at the Head Office in Pretoria and is graded D2. The Direct Customer Engagement Manager is responsible for developing, managing, and optimizing targeted, multi-channel customer engagement strategies and campaigns. The objective is to strengthen customer relationships, drive product adoption, usage, and retention, and improve overall customer experience. This role involves leveraging customer insights to deliver personalized, inclusive communications that support financial inclusion, enhance customer loyalty, and contribute to sustainable business growth. **What you will do** * Develop and implement direct marketing and customer engagement strategies to support product adoption, usage, retention, and customer loyalty. * Plan, coordinate, and execute targeted customer campaigns across digital, voice, field, and community-based channels. * Segment customer databases and use customer insights to improve targeting, re-engage inactive customers, and strengthen customer relationships. * Monitor and report on campaign performance, using customer engagement data and insights to evaluate effectiveness and identify opportunities for improvement. * Ensure compliance with applicable legislation, customer consent and data privacy requirements, brand standards, and approved communication protocols. **Requirements (from the original advert)** * **Qualifications and Experience:** * Bachelor’s degree in Marketing, Communications, Public Relations, Commerce, or a related field (NQF Level 7). * A postgraduate qualification in Marketing, Communications, Public Relations, Commerce, or a related field (NQF Level 8) would be advantageous. * 5–8 years’ experience in customer engagement or Customer Relationship Management (CRM), including at least three years in financial services, telecommunications, or retail banking. * Proven experience in customer retention programmes, personalised marketing, customer segmentation, and the execution of large-scale direct and below-the-line marketing campaigns. * Experience in financial services marketing, particularly within state-owned entities or organisations serving mass-market and low-income customers, would be advantageous. * **Knowledge and understanding of:** * Direct marketing, customer engagement, and Customer Relationship Management (CRM) principles and practices. * Customer segmentation, behavioural insights, personalised marketing, and customer retention strategies. * Multi-channel campaign planning and execution across digital, voice, field, and community-based channels. * Campaign performance measurement, customer engagement metrics, reporting, and return on investment. * Relevant legislative and regulatory requirements, including FAIS, POPIA, and the Consumer Protection Act (CPA), as well as customer consent, data privacy, and brand compliance standards. * **Skills and Attributes:** * Strong planning, coordination, and campaign execution skills, with the ability to manage multiple activities and deadlines. * Analytical skills, with the ability to interpret customer data, measure campaign performance, and translate insights into actionable improvements. * Strong written and verbal communication skills, with the ability to develop clear, relevant, and customer-focused messaging. * Stakeholder management and collaboration skills to work effectively across business units, agencies, and service providers. * Customer-centric approach, with a focus on building trust, improving customer experiences, and strengthening engagement and loyalty. * Strong attention to detail and commitment to compliance, data privacy, and quality standards. * Innovative and proactive approach to improving customer targeting, personalisation, campaign effectiveness, and engagement processes. **Who should apply** This position is suited for a professional with a Bachelor's degree (NQF Level 7) in Marketing, Communications, Public Relations, Commerce, or a related field, preferably with a postgraduate qualification. Candidates should have 5-8 years of experience in customer engagement or CRM, including at least three years in financial services, telecommunications, or retail banking. Essential experience includes customer retention programs, personalized marketing, customer segmentation, and executing large-scale direct and below-the-line marketing campaigns. The role requires strong knowledge of direct marketing, CRM principles, multi-channel campaign planning, performance measurement, and relevant regulatory compliance. Key attributes include strong planning, analytical, and communication skills, effective stakeholder management, a customer-centric focus, attention to detail, and an innovative approach, all aimed at strengthening customer relationships and supporting financial inclusion. Experience in financial services marketing for mass-market/low-income customers, especially within state-owned entities, is an advantage. **Deadline** 30 October 2026 **Reference** Original posting: https://www.govpage.co.za/vacancies/postbank-vacancies-4 Source: govpage

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