Brand Manager

In brief

**Overview** This role at Reckitt is focused on supporting the company's growth by driving product innovation, consumer-led brand development, and category strategy. The position involves managing market research to uncover actionable consumer and customer insights, translating these findings into growth opportunities, and contributing to the development of both short- and long-term category strategies. The Brand Manager will also lead product development programs aimed at delivering sustainable sales and profit growth, and develop and execute local marketing communications and copy strategies that align with brand objectives and are adaptable for broader regional use. **What you will do** * Manage a brand within the context of agreed strategies to maximise long term sales and profitability, taking full P&L responsibility. * Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget. * In close partnership with the Sales function and Trade Marketing, identify trade needs, opportunities, develop pricing distribution strategies and trade promotions for assigned brands. * Develop, recommend and execute annual marketing plan activities, including local media strategy and plans as well as oversee, manage and coach the Assistant Brand Managers on a regular basis. **Requirements (from the original advert)** * Minimum Bachelor's degree in a business-related subject from a recognised university. * Minimum 3 years marketing experience within Consumer Health OTC. * Skills: Data Analysis, Market insights, Customer Engagement, Social Media, Digital Marketing Expertise, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management CRM. **Who should apply** This role is suitable for a professional who can drive product innovation and consumer-led brand development, manage market research for actionable insights, and contribute to category strategy development. The ideal candidate will be experienced in leading product development programs and executing local marketing communications. Applicants should possess a minimum Bachelor's degree in a business-related field and at least three years of marketing experience specifically within Consumer Health OTC. Essential skills include data analysis, market insights, customer engagement, digital marketing expertise, brand management, project management, and CRM. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/brand-manager-reckitt Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 3 years of experience.

• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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