Paid Social Manager
Telesure Investment Holdings TIH
- Location
- Johannesburg, Gauteng
- Minimum qualification
- Diploma
- Closing date
First listed . Last checked at source .
In brief
**Overview** This role at Telesure Investment Holdings (TIH) is for a Paid Social Manager, responsible for conceiving and executing social media strategies aimed at enhancing the brands' online presence and bolstering marketing and sales initiatives. The successful candidate will manage social marketing campaigns across various platforms, working closely with marketing, sales, brand, and the in-house digital teams. The position requires a proactive individual who stays current with the latest social media trends, can execute campaigns effectively, and is driven to innovate and build impactful brands. **What you will do** * Create marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules. Create integrated and cost effective social media strategies. * Manage large top - and lower funnel digital marketing campaigns and several aspects of the execution plan, such as creating campaign concepts & strategy, in-platform campaign building, setting target audiences, effectively communicating value propositions, and integrating Paid Social lead generation channels and platforms. * Coordinate activities of agencies and act as their primary point of contact while working within an established SLA to deliver successful advertising/promotion/other marketing campaigns. * Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management. Communicate TIH's CSI efforts to business. * Explore new opportunities and trends across the social marketing space and support implementation of specific capability-building initiatives outlined in the social marketing capability road map. Grow and expand company social media lead generation presence into new social media platforms and increase presence on existing platforms. * QA our website properties to make sure they are aligned to our social media efforts and communications. Provide & QA engaging text, image and video content for social media accounts. * Collect customer data and analyses interactions and visits, use this information to create comprehensive reports and improve future marketing strategies and campaigns. Analyse and report on social media campaigns. * Review existing operations in own area of work and implement improvements in social media strategy. Map out how digital assets will be optimized for the social platforms as well as recommend new assets to internal team for new * Translate the business goals and objectives to ensure the social strategy is aligned. Develop and grow knowledge and talent within the team in order to stay on top of the latest social media trends. * Research industry-related topics and able to be a thought leader on social media topics. Research consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits. Stay updated on new products and features and marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media. * Manage the content and social media budgets and report on ROI appropriately. * Responsible for quality control of the social media content. * Knowledgeable on GDPR and POPI rules and regulations and ensuring compliance. * Provide coaching and guidance to the wider digital marketing stakeholders to develop their social media knowledge. **Requirements (from the original advert)** * **Education:** * Grade 12/ SAQA Accredited Equivalent Essential * Certifications in FaceBook BluePrint; LinkedIn; Instagram Essential * Relevant degree and/or Diploma Essential * TikTok Media Buying Certification Advantageous * **Experience:** * 4 to 5 years social media specialization/management Essential * Knowledge of standard and current social media practices Essential * 2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers Essential * Experience within a financial services industry and Ecommerce Advantageous **Who should apply** This role is suitable for an individual responsible for developing and implementing social media strategies to enhance online presence and improve marketing and sales. The ideal candidate should be adept at running social marketing campaigns, collaborating closely with various departments, and possess a keen awareness of the latest social media trends. A proactive drive to innovate and build purposeful brands is also key. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/paid-social-manager-telesure-investment-holdings-tih-3 Source: myjobmag
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Job description
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