Marketing Intelligence Specialist

In brief

**Overview** This Marketing Intelligence Specialist role at eMedia Investments is responsible for providing crucial market and media intelligence to support sales, inform strategic decisions, and maintain strong client relationships. The specialist will conduct in-depth research into media consumption patterns, audience behavior, and competitor activities, translating this data into actionable insights and presentations for internal and external stakeholders. **What you will do** * Conduct in-depth research using industry tools (e.g., Telmar, Nielsen, BRC) and other provided tools to understand media consumption patterns. * Analyze data on viewer behavior, content performance, and audience demographics. * Identify target audiences and assess their characteristics, preferences, and media habits. * Monitor and evaluate competitor activity and advertising performance across media platforms. * Provide the sales team with compelling insights and sales narratives through regular go-to-market presentations. * Submit weekly media industry reports on audience trends and content consumption. * Analyze post-campaign performance to evaluate effectiveness and improve future sales strategies. * Compile and submit trend and insight reports to the Group Executive Advertising Sales and Group Head of Sales. * Prepare and present monthly internal presentations on eMedia channel and competitor channel performance. * Produce ad hoc reports as required by management or stakeholders. * Attend client and agency meetings/presentations alongside Account Executives to provide research-based support. * Help maintain strong relationships by offering insightful and data-driven presentations to clients. * Assist in managing client and agency expectations with credible media intelligence. * Collaborate with Account Executives and Sales Management to align research with business objectives. * Assist in training and upskilling sales teams on media consumption trends, tools, and competitor strategies. * Attend and represent the company at relevant industry forums (e.g., BRC, Telmar, Nielsen briefings). * Build, support, and maintain interpersonal and team relationships to ensure stable working environment and achievement of team objectives. **Requirements (from the original advert)** **Qualifications** * National Senior Certificate NQF Level 4 - Essential * National Diploma in Marketing / Research / Media / Communications NQF Level 6 - Recommended **Experience** * 1-2 years in Media Research and Planning - Essential * Drivers License - Recommended **Language Proficiency** * English - Advanced **Technology Proficiency** * Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Basic * Telmar - Basic * Arianna - Basic **Technical / Job Specific Competencies** * Accuracy / Attention to Detail * Building Strategic Working Relationships * Planning and Organising * Sales Ability / Persuasiveness * Stress Tolerance **Who should apply** The ideal candidate is an analytical and data-driven individual with a strong background in media research and planning. They should be adept at using industry-specific tools to analyze media consumption patterns and audience behavior, and skilled in translating complex data into clear, compelling insights and presentations. This role requires excellent communication and presentation skills for both internal reporting and client liaison, as well as the ability to build and maintain strong stakeholder relationships. The candidate should be organized, detail-oriented, able to work under pressure, and possess a National Diploma in a relevant field with 1-2 years of essential experience. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/marketing-intelligence-specialist-emedia-investments-5 Source: myjobmag

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At a glance

• Microsoft Excel
• Microsoft Office

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