Brand Manager
- Location
- Gauteng
- Minimum qualification
- Diploma
- Closing date
First listed . Last checked at source .
In brief
Overview Green Marble Recruitment is seeking a seasoned Brand Manager for their established client, operating within the Fast-Moving Consumer Goods (FMCG) industry. The role involves leading brand development and strategy. What you will do * Conduct ongoing market and industry analysis to provide recommendations for brand development. * Engage in ongoing competitor intelligence. * Review portfolio activity effectiveness to update or change plans as required. * Derive insights from existing research, global & local market trends, competitors, and internal data. * Perform SWOT analysis. * Conduct consumer and market research to stay updated on consumer trends and predict future trends. * Identify how the brand is positioned in the market (Portfolio positioning). * Develop brand plans and strategy for profitable company growth. * Develop a 3-year portfolio strategy. * Define and manage brand positioning and communication strategy using various media. * Prepare and review all promotional, advertising, media, research, and R&D briefs. * Participate in the media strategy process, agreement, and delivery of plans. * Develop and execute marketing campaigns to communicate the brand message. * Maintain internal and external relationships with partners. * Monitor communication and promotional spend. * Develop commercial rationale and justification. * Manage all new product development projects. * Collaborate with the Research and Development (R&D) and technical teams to convert innovative business ideas into saleable products. * Manage product and packaging development. * Implement launch and launch support plans. * Participate in monthly marketing and New Product Development (NPD) meetings. * Lead the development and execution of below-the-line (BTL) activities. * Identify BTL eventing and sponsorship opportunities. * Lead the development and execution of channel-specific activities. Requirements (from the original advert) * Relevant Degree/Diploma. * FMCG industry experience only. * 4–5 years’ experience in Brand Management (or a minimum of 4 years' experience as a Brand Manager gained in an FMCG environment). * Experience working with IRI and/or Nielsen data. * Proven experience in BTL Marketing. * Exposure to shopper or trade marketing. * Experience in New Product Development. Who should apply A seasoned Brand Manager with 4-5 years of dedicated experience in Brand Management, specifically within the FMCG industry. The ideal candidate will possess a relevant degree or diploma, have proven experience in BTL Marketing (including exposure to shopper or trade marketing), and be proficient with IRI and/or Nielsen data. Experience in new product development is also required. Deadline Not specified Reference Original posting: https://www.myjobmag.co.za/job/brand-manager-green-marble-recruitment Source: myjobmag
Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.
At a glance
- At least 4 years of experience.
- Project management
Extracted automatically from the advert; confirm requirements on the original listing.
Job description
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