CRM Specialist
- Location
- Cape Town, Western Cape
- Closing date
First listed . Last checked at source .
In brief
**Overview** Media24 is seeking a passionate and creative CRM Specialist to contribute to customer acquisition, engagement, and retention across their digital platforms. This role is suited for a customer-focused, data-driven individual who enjoys creating compelling content and campaigns to achieve measurable results. The CRM Specialist will be instrumental in building and nurturing customer relationships through targeted communications, content marketing, and CRM campaigns designed to enhance the customer experience and foster subscriber loyalty. **What you will do** * Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention. * Manage campaign calendars and coordinate campaign execution across multiple digital channels. * Work closely with editorial and marketing teams to deliver engaging and relevant customer communications. * Segment audiences and develop targeted messaging based on customer behaviour and interests. * Provide input into campaign copy, creative design, and customer journeys. * Create email communications, content, and marketing assets for use across various channels. * Contribute to UX and UI communication flows and customer-facing experiences. * Monitor campaign performance, analyse results, and identify optimisation opportunities. * Maintain a strong understanding of the brand voice and ensure consistency across all customer communications. * Stay ahead of upcoming campaigns and proactively support marketing initiatives. **Requirements (from the original advert)** * Excellent verbal and written communication skills. * Strong copywriting ability. * Customer-centric mindset. * Strong relationship-building skills. * Exceptional attention to detail. * Ability to perform under pressure and meet deadlines. * Strong problem-solving capability. * Creativity and a passion for design. * Expertise in CRM and marketing automation tools. * Relevant tertiary qualification. * Sound understanding of CRM principles and customer lifecycle marketing. * Proficiency in relevant software applications and digital marketing tools. * Valid driver's licence. **Who should apply** This role is ideal for a passionate and creative CRM Specialist who is customer-focused, data-driven, and enjoys creating compelling content and campaigns that deliver measurable results. The ideal candidate will possess strong communication and relationship-building skills, with an exceptional eye for detail and the ability to perform under pressure. Individuals with a qualification in Marketing, Languages, Journalism, or a related field, and experience with Braze or similar CRM and marketing automation platforms, are considered advantageous. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/crm-specialist-media24-pty-ltd-1 Source: myjobmag
Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.
At a glance
- Driver's licence
Extracted automatically from the advert; confirm requirements on the original listing.
Job description
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