Sales Consultant

In brief

Overview This role is for a Sales Consultant within CIRO, the Coffee Importers and Roasters Organisation, which is a division of AVI. CIRO is described as a true coffee emporium and the preferred one-stop solution for sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution, and market trend analysis. As the largest manufacturer of pure coffee in South Africa, CIRO is a prominent front runner in the coffee service industry, known for consistent quality, innovative product formats, and extra value offerings. The Sales Consultant will join an enthusiastic sales team, working with quality brands. The position is based in Mount Edgecombe, Durban, KwaZulu-Natal, reporting to a Sales Manager. What you will do The Sales Consultant will be responsible for achieving monthly sales, volume, and margin targets. This includes maintaining superior customer service relationships with the existing customer base by adhering to a structured call cycle based on regional criteria. A key responsibility is to positively influence and affect the In-Cup Quality and delivery via on-site beverage solution systems at each customer. This involves completing customer audits, executing immediate corrective actions on site, performing machine calibration and settings, and re-doing operational training if required. The role also involves creating a targeted new customer prospect list in collaboration with the Sales Manager, based on volume requirements per product category for the year and strategic requirements across all channels. The consultant is expected to achieve the agreed growth forecasted for the fiscal year. New business development activities include initial contact, assessment of customer needs, proposal of tailored solutions, guiding on implementation (if necessary), ensuring concluded agreements are commercially sound, presenting at each installation, and completing customer solutions training on the day of installation. Extensive travel and overnight stays to outlying customers will be required. Requirements (from the original advert) * Grade 12 / Matric. * 5+ years’ experience in a sales role in the Out of Home (OOH) Market with a proven track record in developing new business. * Experience in cold calling and prospecting. * Experience in specialty coffee and beverage system solutions. * Valid driver’s license with a minimum of 2 years driving experience. * Ability to travel extensively. * Ability to offer calculated and tiered solutions specifically within the Business and Industry (B&I) channel. * Ability to effectively deal with regional management teams. Who should apply This role is suited for a dynamic, outgoing Sales Consultant with drive and enthusiasm. The ideal candidate will possess competencies such as documenting facts, thinking rationally and conceptually, interpreting data, and thinking analytically. They should be skilled in building relationships, making decisions, recovering from setbacks, meeting deadlines, and demonstrating attention to detail. Strong planning and organizing abilities, maintaining productivity, keeping commitments, taking initiative, and seizing business opportunities are also essential. The candidate should have a proven track record in developing new business within a sales environment. Deadline 22 October 2026 Reference Original posting: https://www.myjobmag.co.za/job/sales-consultant-avi-limited-1 Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 2 years of experience.

• Customer service
• Cold calling

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

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