Paid Media Specialist (Remote)

In brief

**Overview** This is a remote opportunity for a strong results-driven Paid Media Specialist with commercial acumen to join a premier Distributor of Healthcare Products. The role involves managing and optimising all Paid Media activity across the company's brands, ensuring media budgets are invested effectively to drive sales, maximise return on ad spend (ROAS), and support business growth. The successful candidate will take ownership of campaign performance across Google, Meta, Takealot and other paid platforms, continuously identifying opportunities to improve results. This is a highly analytical, commercially focused role where success is measured by sales, ROAS, customer acquisition costs, and overall media efficiency. **What you will do** * **Campaign Management:** Build, launch, and manage Paid Media campaigns across multiple platforms. Monitor daily performance and make adjustments. Manage audience targeting, bidding strategies, and budget allocation. Conduct ongoing testing of creatives, audiences, and campaign structures. Scale winning campaigns and address underperforming ones quickly. * **Budget Management:** Manage monthly media budgets across all brands, ensuring effective spend within approved limits. Reallocate spend based on channel and campaign performance. Forecast spend requirements and expected returns. * **Performance Optimisation:** Analyse campaign data to identify trends, opportunities, and risks. Continuously optimise campaigns to improve ROAS, Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), conversion rates, and revenue generation. Work closely with internal teams to improve overall campaign effectiveness. * **Reporting & Insights:** Prepare weekly and monthly performance reports. Provide clear recommendations based on campaign performance. Highlight risks and opportunities early, together with proposed solutions. Ensure stakeholders understand what is driving results and where improvements can be made. * **eCommerce Growth Support:** Support product launches, promotions, and seasonal campaigns through Paid Media. Monitor the impact of media activity on sales performance. Work with the wider marketing team to ensure campaigns align with business objectives. **Requirements (from the original advert)** * Minimum 5 years' Paid Media experience. * Strong hands-on experience with Google Ads and Meta Ads. * Proven track record of managing substantial advertising budgets. * Advanced Excel and reporting capability. * Experience working in an eCommerce or performance marketing environment. **Who should apply** The ideal candidate is a strong, results-driven Paid Media Specialist with commercial acumen. They should be highly analytical, commercially minded, and a data-driven decision-maker with strong attention to detail. The successful applicant will be accountable, results-focused, proactive, self-motivated, and able to prioritise and manage multiple campaigns simultaneously. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/paid-media-specialist-remote-datafin-recruitment Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 5 years of experience.

• Microsoft Excel
• Google Ads

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

Before you apply

• Confirm the requirements and closing date on the original listing (myjobmag). SPANi lists vacancies from other sites and may not reflect last-minute changes.
• Legitimate employers do not charge application, registration or training fees.
• Don't send your ID or bank details before you have confirmed the employer is real.

How to spot a job scam

Before you apply

• Read the full advert and confirm you meet the minimum requirements before applying.
• Tailor your CV headline and most recent experience to the job title and key skills.
• Note the closing date and reference number, and keep a copy of what you submit.
• Apply only through the employer or job board link — never pay to apply.