HubSpot Integration Specialist

Duties: Integration Audit & Strategy: Audit our existing HubSpot integrations across VOIP, WhatsApp, email, back-of-house systems and data enrichment tools to understand current state, coverage and gaps Map how data currently flows between HubSpot and connected systems, flagging where flows are manual, fragile or undocumented Identify risks, inefficiencies and duplicated effort in the current integration landscape Develop a prioritized integration roadmap, distinguishing quick wins, foundational fixes and longer-term enhancements Recommend the right integration approach for each use case (native HubSpot integrations, Zapier, middleware, or custom API-based solutions) based on reliability, cost and maintainability Core System Integrations: Build, maintain and troubleshoot the integration between HubSpot and our VOIP/telephony systems, ensuring call data, logs and recordings flow correctly into the CRM Manage and improve the WhatsApp integration, supporting reliable two-way messaging and conversation history within HubSpot Design and maintain integrations with our 2–3 internal back-of-house systems, ensuring accurate, timely data exchange to support operational teams Implement and manage data enrichment tool integrations to improve contact and company data quality across B2C and B2B pipelines Ensure integrations are built with our three core brands in mind, respecting the different data and workflow needs of each HubSpot API & Automation Development: Work directly with the HubSpot API to build custom integrations and data syncs beyond out-of-the-box functionality Design, build and maintain Zapier/N8N workflows (or equivalent automation tooling) to connect HubSpot with third-party systems Build custom-coded workflow actions and webhooks where native tools fall short Monitor integration performance and set up error handling and alerting so issues are caught before they impact users Keep pace with new HubSpot API capabilities, connectors and platform updates relevant to our integration stack Data Quality & Governance: Establish and maintain data mapping, validation and transformation standards across all integrated systems Monitor data quality across B2C and B2B pipelines and address root causes of data mismatches between systems Support secure and compliant handling of customer data as it moves between systems Keep integration documentation up to date as systems change, covering architecture, data flows and troubleshooting steps Collaboration & Stakeholder Management: Partner with the Head of CRM to align integration priorities with wider CRM and business strategy Work closely with internal teams to understand system requirements and dependencies Liaise with external vendors and integration partners where needed Translate technical integration concepts clearly for non-technical stakeholders across sales, marketing and operations Support the HubSpot Support Specialist team by escalating and resolving complex integration issues beyond level 1 troubleshooting Requirements: HubSpot Certification (Sales, Marketing, or Service Hub) At least 3+ years of CRM experience with HubSpot or a similar platform (e.g. Salesforce, Zoho, Dynamics), including hands-on use of APIs Proven experience building and maintaining integrations using Zapier and/or similar automation tools Practical experience integrating CRM platforms with telephony/VOIP systems, messaging platforms (e.g. WhatsApp Business API) and email infrastructure Experience integrating a CRM with internal operational or back-of-house systems Familiarity with data enrichment tools and their integration into a CRM environment Working knowledge of REST APIs, webhooks, authentication and JSON data structures Comfortable reading and writing basic scripts or custom code to extend integrations where needed Strong understanding of data mapping, transformation and data quality principles Strong analytical and systematic troubleshooting skills Excellent documentation habits and the ability to explain technical work to non-technical stakeholders Skills: Technical: HubSpot API, workflow automation, Zapier/iPaaS tooling, webhooks, OAuth, JSON, custom scripting, data mapping and transformation Systems Integration: VOIP/telephony, WhatsApp Business API, email infrastructure, internal back-of-house systems, data enrichment platforms Problem-Solving: Systematic auditing, root cause analysis, architecture and solution design Data Governance: Data quality monitoring, validation, compliant data handling Communication: Technical documentation, stakeholder management, translating complexity into simple terms Collaboration: Cross-functional teamwork with CRM, IT, and operational teams; vendor management Craven Cottage CC Recruiter