Job Title: Head of Content Research Salary: $2,000 – $3,000+ USD/month (flexible for top-tier talent) Working Hours: Monday to Friday, 9–5 EST About the Role A high-performing creator-operator building across three integrated businesses: * A fast-growing personal brand producing short-form (Instagram, TikTok) and long-form (YouTube) content focused on tech, AI, and business * An education business teaching founders how to scale content, workflows, and monetization * A proprietary SaaS platform that analyzes content trends across platforms using transcripts, hooks, and outlier performance data This is a highly data-driven, fast-moving environment where content is treated as a performance engine, not just output. The team already includes editors, offshore support, and tools but lacks a true content strategist/researcher who can surface high-quality, non-obvious insights that directly shape content direction. The Opportunity This is not a typical “social media” role. We’re looking for a senior content thinker, someone who understands *why* content works, not just how to post it. You’ll act as the insight engine behind the brand, identifying trends, patterns, and opportunities that can immediately be turned into high-performing content. Key Responsibilities * Continuously scan YouTube, Instagram, TikTok, and other platforms for emerging trends * Use internal and external research to identify non-obvious, data-backed content patterns * Analyze hooks, formats, storytelling styles, pacing, and topic trends * Aggregate and present 3–5 high-quality insights at a time, including: + Supporting examples (links, creators, formats) + Clear rationale (why it works) + Data-backed validation (outlier performance, cross-platform trends) * Combine: + Open discovery (new trends, zeitgeist) + Structured analysis (data exports, transcripts, analytics) * Leverage tools like ChatGPT/Claude to synthesize and validate insights * Deliver insights that are: + Interesting + Non-obvious + Immediately actionable What “Great” Looks Like * You can spot patterns in 1–2 hours that others would miss entirely * Your insights feel sharp, original, and defensible * You think like a content strategist for top creators or agencies * You don’t wait for direction — you define what matters Ideal Candidate Profile * Experience as: + Content Strategist for a major creator, brand, or agency + OR deeply embedded in high-performance content ecosystems * Strong analytical mindset, comfortable working with data, trends, and pattern recognition * Experience using AI tools (ChatGPT, Claude, etc.) for research and synthesis * Deep understanding of: + Virality mechanics + Hooks and retention + Storytelling formats across platforms * Ability to independently define what’s working, not rely on surface-level metrics Tech Stack * Proprietary content research platform * ChatGPT / Claude * YouTube, Instagram, TikTok * Data exports (CSV analysis, transcripts, metadata) Working Style * Full-time role * Must have strong EST overlap * High autonomy, high standards * Output-driven (not task-driven)