Digital Experience and Analytics Manager
- Location
- Johannesburg, Gauteng
- Contract
- Permanent
- Closing date
First listed . Last checked at source .
In brief
Overview This role is for an experienced Digital Experience and Analytics Manager to join a leading and growing pharmaceutical organisation in their Johannesburg office. The position is focused on spearheading digital growth strategies, optimizing web performance, driving advanced tracking, analytics, and SEO/AEO initiatives. The manager will be responsible for leveraging data-driven insights to maximize conversion rates and user experience across digital platforms. The client describes this as a dynamic role at the intersection of digital technology, data analytics, and healthcare marketing. What you will do The key responsibilities for this position include: * **Search Engine Optimization (SEO & AEO):** Managing and executing technical, on-page, and off-page SEO strategies to enhance organic visibility, including cutting-edge AEO, GEO, and AI search optimization. * **Analytics & Performance Tracking:** Overseeing GA4, GTM, and Google Search Console data configurations to ensure accurate tracking of user behaviour, conversions, and campaign attribution. * **Reporting & Dashboards:** Designing and maintaining comprehensive digital dashboards and reporting frameworks using Looker Studio to provide executive stakeholders with clear performance metrics. * **Conversion Rate Optimization (CRO) & UX:** Leading CRO and UX testing initiatives, including A/B testing, to continuously optimize digital journeys and user engagement. * **Keyword & Competitor Intelligence:** Conducting ongoing keyword research and competitor analysis to identify market trends and capture target digital traffic. * **CRM & Marketing Automation:** Integrating analytics insights with CRM and marketing automation platforms to support targeted campaigns and lifecycle marketing. Requirements (from the original advert) The original advert specifies the following minimum requirements: * Proven experience in digital marketing management, web analytics, and SEO/AEO operations. * Advanced expertise in technical, on-page, and off-page SEO, as well as emerging AEO/GEO/AI search optimization strategies. * Strong proficiency in GA4 (Google Analytics 4), Google Search Console, and Google Tag Manager (GTM). * Hands-on experience with Looker Studio, building digital dashboards, and translating complex data into actionable reporting. * Experience in CRO (Conversion Rate Optimization), UX enhancements, and A/B testing methodologies. * Solid background in campaign tracking, multi-touch attribution, CRM, and marketing automation systems. * Excellent analytical mindset, strong communication skills, and a strategic, results-driven approach. * Based in Johannesburg or willing to relocate. Who should apply This role is suitable for an experienced Digital Experience and Analytics Manager with a proven background in digital marketing management, web analytics, and SEO/AEO operations. Candidates should possess advanced expertise in various SEO strategies, including technical, on-page, off-page, AEO, GEO, and AI search optimization, along with strong proficiency in GA4, Google Search Console, and GTM. Essential experience includes using Looker Studio for dashboards and reporting, as well as involvement with CRO, UX enhancements, and A/B testing methodologies. A solid background in campaign tracking, multi-touch attribution, CRM, and marketing automation systems is required. The ideal applicant will demonstrate an excellent analytical mindset, strong communication skills, and a strategic, results-driven approach, and must be based in Johannesburg or willing to relocate. Deadline Not specified Reference Original posting: https://www.jobmail.co.za/jobs/it-computer/other-it-computer/johannesburg/digital-experience-and-analytics-manager-id-7617346 Source: jobmail
Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.
At a glance
- SEO
- Agile / Scrum
Extracted automatically from the advert; confirm requirements on the original listing.
Job description
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