Retail & Marketing Manager

In brief

Overview This role is for a Retail & Marketing Manager at Abantu Staffing Solutions, a position that is part of the company's Management team. The manager will be responsible for overseeing retail operations and marketing strategies, with a focus on sales maximisation, brand image, compliance, and team leadership within the fuel industry. The position involves direct management of three reports: a Senior Cluster Manager, a Training and Compliance Officer, and a Marketing Co-ordinator. What you will do * Maximise Sales volumes and profit margins. * Drive new Sales opportunities and actively drive sales volumes for current sites and new business. * Maintain targeted image standards across the Retail Network. * Ensure all compliance elements are maintained by the Retailer Network, including brand standards, HES requirements, and retailing standards, and enforce contractual obligations. * Build collaborative relationships with Retailers and create positive internal stakeholder relationships. * Liaise with dealers, contractors, and suppliers. * Manage and administer the marketing component, including developing and implementing marketing activities. * Define and maintain the company’s marketing plan, managing regular advertising campaigns in line with the approved business plan, and overseeing brand building activities. * Develop and manage sector-specific marketing projects, executing approved marketing strategies. * Champion and manage all campaign marketing events, including associated stakeholders. * Build, inspire, coach, and develop direct reports (Senior Cluster Manager, Training and Compliance Officer, Marketing Co-ordinator) with clear purpose, accountabilities, performance goals, and trust. * Manage and empower direct reports and support indirect staff. * Develop robust plans to remediate non-performing sites promptly. * Actively promote the brand within the area. * Assess site improvement opportunities and financially justify them. * Oversee timely completion of all Capital projects (KDR, UST’s). * Prepare and execute the Area Sales business plan and budget. * Interpret and advise on financial statements, and possess a sound understanding of RAS and pricing breakdown. * Assess and advise on lettable areas on properties. * Manage customer age analysis according to policy. * Work with retail stores to assess opportunities for forecourt sales volume development. * Work with internal partners to optimise internal processes. * Represent the company as an ambassador at social responsibility events. * Conduct monthly BC evaluation reports (QFM) for submission to the GM Sales and Ops by the 9th of each month. * Manage P&L and financial responsibility. * Oversee operational management. * Provide strategic direction and leadership. * Manage marketing and communications, including activations, sponsorships & events, social media, and incentive programs. * Manage procurement and budget. * Attain budgeted Sales Volume targets (New and base business). * Attain budgeted Image stewardship targets. * Attain budgeted Customer service targets. * Attain timelines for all CAPEX Projects (KDR, UST’s). * Attain fuel station retail store conversion to target. Requirements (from the original advert) * Grade12 * BCom/Marketing Degree or Diploma * 5 years Marketing/Sales experience in Fuel Industry * Excellent communication, negotiation and relationship building skills * Valid Driver’s license Who should apply Candidates with a strong background in retail and marketing, specifically within the fuel industry, are encouraged to apply. The ideal candidate will possess proven experience in sales maximisation, brand management, and operational compliance. They should be an effective leader capable of managing, developing, and inspiring a team of direct reports, and skilled in building collaborative relationships with both internal and external stakeholders. A solid understanding of financial statements, business planning, and strategic leadership is essential. Deadline Not specified Reference Original posting: https://www.jobmail.co.za/jobs/sales-marketing/insurance-sales-marketing/eastern-cape/retail-marketing-manager-id-7614012 Source: jobmail

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