Personal Brand Manager
- Location
- Remote (South Africa)
- Closing date
- Not stated — check the original listing
First listed . Last checked at source .
In brief
**Overview** This is a description for a hands-on Personal Brand Manager at 'Somewhere', working for a high-profile individual. The role involves owning the brand strategy and content across all platforms where the individual is present, with the goal of elevating the brand. The Personal Brand Manager will be responsible for an already established personal brand that is ready to scale, shaping its visual identity, tone, and growth across various platforms, as well as creating or directing content. This position is characterized by high trust and high visibility, with success defined by a stronger, more consistent brand, a larger and more engaged audience, and content that accurately reflects the individual's voice. **What you will do** * Set the overall brand strategy and maintain consistent voice, look, and message across platforms. * Plan, create, and publish content on a regular schedule. * Manage and grow each platform, customizing content for optimal performance on each. * Track performance, report on growth, engagement, and identify areas for change. * Spot trends and opportunities to enhance the brand's reach and visibility. * Coordinate with editors, designers, and other creators as necessary. **Requirements (from the original advert)** * Extensive experience managing the personal brand of an individual, such as a founder, executive, creator, or public figure. * Proven experience managing and growing a presence across multiple social platforms (for example Instagram, YouTube, TikTok, LinkedIn, and X). * Hands-on content creation experience, including short-form video, written posts, and visual content. * Experience building and running a content calendar with a consistent publishing cadence. * Track record of measurable audience growth and engagement, backed by a portfolio of past work. * Experience using platform analytics to decide what to create next and where to focus. * Experience working directly with a principal to capture their voice and translate it into content. **Who should apply** Candidates who are creative and strategic, comfortable with both content production and big-picture planning. They should be discreet and trustworthy in representing someone's name and reputation, quick to identify what is working and willing to adapt. The ideal candidate is organized enough to manage multiple platforms and deadlines simultaneously, takes ownership, and is proactive without needing to be told what to post. **Deadline** Not specified **Reference** Original posting: https://recruitcrm.io/apply/17938009527780117093zQR?source=Jobspage&new=yes Source: somewhere
Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.
Job description
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