Mr D - Head of Customer Growth

In brief

**Overview** This role is for a Head of Customer Growth at Mr D, an on-demand delivery platform by takealot.com, connecting users to restaurants, groceries, retailers, and more. Reporting directly to the Chief Marketing Officer (CMO), this position is responsible for driving customer acquisition, activation, engagement, and retention. The Head of Customer Growth will lead a cross-functional team, including Paid Media, CRM, and a growth analyst, to develop and execute innovative strategies that increase platform traffic, activate non-habituated users, and maximize customer lifetime value. A strong emphasis is placed on data-driven decision-making and lifecycle optimization to achieve measurable customer growth marketing outcomes. The core purpose is to design and execute end-to-end growth strategies to convert non-habituated customers into loyal, active users and reactivate lapsed customers, ensuring quality customer traffic and engagement to drive higher order volumes and overall platform growth. **What you will do** The responsibilities for this role include: * **Growth Strategy and Planning**: * Design and execute the growth roadmap with a focus on acquisition, reactivation, and retention strategies. * Develop comprehensive plans to encourage non-habituated customers to transact and become loyal, active users. * Manage the entire customer activation lifecycle, from app installs through to habituation, ensuring measurable results. * Establish Key Performance Indicators (KPIs) to evaluate traffic, acquisition channels, habituation success, and order growth. * **Leadership and Team Management**: * Oversee, mentor, and develop high-performing teams, specifically Paid Media and CRM. * Foster a culture that promotes data-driven experimentation and performance optimization. * **Customer Lifecycle Optimization**: * Collaborate with cross-functional teams including Brand, Product, Commercial, and Business Optimization to enhance the customer funnel and improve conversion metrics from initial acquisition to order completion. * Build and execute highly targeted campaigns aimed at generating quality traffic and meaningful engagement. * Utilize customer insights and segmentation to create tailored campaigns for various touchpoints across the user journey. * **Initiatives to Drive Growth**: * Develop innovative acquisition channels to target new customers while optimizing existing channels to ensure return on investment (ROI). * Create and implement reactivation initiatives to re-engage dormant customers and guide them back to the platform. * **Data & Analytics**: * Apply advanced analytics and marketing insights to refine acquisition and retention strategies. * Develop dashboards and reporting mechanisms to communicate progress, learnings, and outcomes of campaigns and initiatives to leadership. * Identify patterns in customer behaviors to inform and influence strategic decisions. **Requirements (from the original advert)** * **Qualifications**: * Bachelor’s degree in Business Management, Marketing, Communications or a related field. * 7+ years of marketing or growth experience, with at least 3 years leading multi-functional teams in fast-paced, high-growth digital environments. * Proven experience working in on-demand, ecommerce, or tech ecosystems (restaurant delivery, grocery, retail marketplaces/FMCG preferred). * Exposure to subscription-based models or loyalty programs. * Familiarity with app-based revenue strategies, including gamification, personalization, or partnerships (Advantageous). * **Attributes & Skillsets required**: * Strong leadership skills with the ability to inspire, manage, consolidate, and elevate high-functioning teams across Paid Media, CRM, and In-app Merchandising. * Expertise in building and scaling acquisition and retention strategies that are highly data-driven and result-oriented. * Sound knowledge of growth tactics: paid ads, digital acquisition funnels, CRM campaigns, push notifications, app-based customer engagement, and performance optimization. * Hands-on familiarity with growth analytics tools like Google Analytics, Data Studio, Tableau, or similar. * Exceptional stakeholder management and communication skills, with the ability to articulate growth vision across organizational levels. * Entrepreneurial mindset with innovative problem-solving skills, and thrives in a high-pressure, target-driven environment. * Results-driven with a track record of meeting ambitious KPIs. * Team-oriented with excellent collaboration and relationship-building abilities. * Adaptable to changing priorities in an agile work environment. * Experience working in the food delivery, e-commerce, or tech space. * Entrepreneurial mindset with a proactive approach to innovation. **Who should apply** This role is suitable for an experienced, data-driven leader in customer growth marketing who possesses a Bachelor’s degree in a relevant field and at least 7 years of marketing or growth experience, with a minimum of 3 years leading multi-functional teams in fast-paced digital environments. The ideal candidate will have proven experience in on-demand, e-commerce, or tech ecosystems, particularly with app-based revenue strategies, and should be adept at designing and executing end-to-end growth strategies for customer acquisition, activation, engagement, and retention. They must demonstrate strong leadership, collaboration, and communication skills, with an entrepreneurial mindset to drive measurable outcomes and optimize customer lifetime value in an agile environment. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/mr-d-head-of-customer-growth-takealot-com Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 7 years of experience.

• Tableau
• Agile / Scrum

Extracted automatically from the advert; confirm requirements on the original listing.

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