Martech Analyst

In brief

Overview The Clicks Group is seeking a Martech Analyst to join its Marketing Department. This role is based at the Cape Town Head Office and reports to the Martech Manager. The position focuses on leveraging data to enhance marketing performance, customer engagement, and overall business outcomes. What you will do The primary purpose of this role is to analyse Martech, customer engagement, and campaign performance data to generate meaningful insights that support informed business decisions, improve marketing effectiveness, and maximize Martech capabilities. This ultimately aims to enhance customer engagement, customer experience, and business outcomes. Key responsibilities include: * Developing and maintaining reporting to provide visibility of Martech, campaign, and customer performance, aiding business decision-making. * Analysing customer, campaign, and Martech data to identify trends, measure performance, and generate insights for improved marketing effectiveness and customer engagement. * Monitoring and assessing Martech capabilities for performance, utilisation, value delivery, and opportunities for improvement. * Developing and maintaining dashboards, scorecards, and performance measures to provide clear visibility of key marketing and customer engagement metrics. * Validating and maintaining the quality of data used for reporting and analysis to ensure accurate performance measurement and reliable insights. Requirements (from the original advert) **JOB RELATED KNOWLEDGE** * Marketing analytics and performance measurement principles. * Customer engagement, customer behaviour and campaign performance analysis. * Martech platforms, customer engagement technologies and their application within a marketing environment. * Data analysis, interpretation and reporting methodologies. * Dashboard, scorecard and performance measurement frameworks. * Data visualisation and insight generation techniques. * Business performance measures and key performance indicators. * Data governance, data quality and privacy requirements. * Customer segmentation and profiling principles. * Key marketing, customer and digital performance metrics. **JOB RELATED SKILLS** * Data analysis and interpretation. * Reporting and dashboard development. * Performance measurement and KPI analysis. * Data validation and quality management. * Problem solving and critical thinking. * Stakeholder engagement and relationship management. * Communication and presentation skills. * Planning and organising. * Attention to detail. **JOB EXPERIENCE** * 3-5 years' experience in marketing analytics, customer analytics, digital analytics, business intelligence or a similar analytical environment. * 2-3 years' experience analysing customer, campaign or marketing performance data to identify trends, generate insights and support business decision-making. * 2-3 years' experience developing and maintaining reporting, dashboards and performance measures for business stakeholders. * 2-3 years' experience working with large and complex datasets from multiple sources to support reporting and analysis. * 2-3 years' experience presenting findings and recommendations to stakeholders in a clear and meaningful way. **EDUCATION** * Degree in Business Analytics, Data Analytics, Statistics, Commerce, Marketing, Information Systems or a related discipline. **COMPETENCIES** * Working with People * Persuading and Influencing * Applying Expertise and Technology * Analysing * Planning and Organising * Delivering Results & Meeting Customer Expectations * Adapting and Responding to Change Who should apply This role is ideal for an experienced analytics professional with 3-5 years in marketing, customer, or digital analytics, or business intelligence. Candidates should possess 2-3 years of practical experience in analysing customer, campaign, or marketing performance data, developing reports and dashboards, working with complex datasets, and presenting findings effectively. A degree in Business Analytics, Data Analytics, Statistics, Commerce, Marketing, Information Systems, or a related field is required. The successful candidate will demonstrate strong analytical, problem-solving, communication, and planning skills, along with competencies in working with people, applying expertise, and adapting to change. Deadline Not specified Reference Original posting: https://www.myjobmag.co.za/job/martech-analyst-clicks-group-2 Source: myjobmag

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