Marketing Manager

In brief

**Overview** This role is for a Marketing Manager, located in Claremont, Cape Town, within an established manufacturer that supplies products to the South African retail sector. The position, advertised by FROGG Recruitment on behalf of their client, requires a commercially driven individual to lead brand strategy, trade marketing, and consumer engagement. The Marketing Manager will bridge manufacturing, sales, and retail channels to drive demand for the company's products, both in-store and online, while also supporting national and regional retail partnerships. The salary for this position is negotiable. **What you will do** The Marketing Manager will be responsible for the following key areas: * Manage and oversee Brand & Product Marketing. * Own brand positioning, architecture, and visual identity across the product portfolio. * Develop packaging, labelling, and point-of-sale (POS) material in collaboration with design agencies and production teams. * Develop and execute the annual marketing plan aligned with sales targets, production capacity, and business growth objectives. * Manage the marketing budget across brand, trade, and digital activities, ensuring measurable ROI. * Lead digital marketing including social media, e-commerce support, content marketing, and influencer partnerships. * Oversee website, online catalogues, and digital campaigns driving consumer demand and retailer sell-through. * Manage consumer promotions, competitions, and loyalty initiatives. * Track campaign performance using analytics and sales data. **Requirements (from the original advert)** * Bachelor's degree/diploma in Marketing, Business, or Communications (essential) * 5 years' marketing experience, with at least 2 years in a management role * Proven experience in manufacturing, FMCG, or consumer goods marketing into SA retail channels - essential * Experience managing packaging and POS development processes * Experience working with major South African retailers and their promotional/listing processes (advantageous) **Who should apply** This position is suitable for a commercially driven Marketing Manager who holds a Bachelor's degree/diploma in Marketing, Business, or Communications. The ideal candidate will have a minimum of 5 years of marketing experience, including at least 2 years in a management role, with proven expertise in manufacturing, FMCG, or consumer goods marketing within South African retail channels. Applicants should be capable of leading brand strategy, trade marketing, and consumer engagement, effectively bridging manufacturing, sales, and retail channels to drive product demand. Experience in managing packaging and POS development processes is also required. Candidates demonstrating experience working with major South African retailers and their promotional/listing processes will be considered an advantage. **Deadline** Not specified **Reference** Original posting: https://www.jobmail.co.za/jobs/it-computer/other-it-computer/western-cape/marketing-manager-id-7572952 Source: jobmail

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At a glance

• At least 5 years of experience.

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