E-Commerce Sales Manager (Wine Brands)
- Location
- Stellenbosch, Western Cape
- Contract
- Permanent
- Closing date
First listed . Last checked at source .
In brief
**Overview** This role is for an E-Commerce Sales Manager, recruited by Hire Resolve, to oversee and scale the digital sales operations for two premier Stellenbosch wine brands on behalf of a historic 974-hectare luxury wine farm. **What you will do** * Lead and optimize online sales channels and direct-to-consumer store strategy for both Plaisir and Bartinney. * Plan, launch, and direct revenue-generating campaigns to meet and exceed annual growth targets (+R5m growth trajectory). * Analyze web traffic, sales conversion rates, customer retention, and customer lifetime value (LTV) to optimize funnels continuous improvement. * Manage and execute performance advertising campaigns across Meta (Facebook & Instagram), Google, TikTok, and Email Marketing. * Optimize ad spend, creative assets, audience targeting, and copy to drive measurable ROAS and online conversions. * Implement data-driven retention strategies through automated email sequences and segmented email marketing campaigns. * Attend and support estate events (1 to 2 times per week) across Plaisir (Simondium) and Bartinney (Banhoek Valley). * Manage weekend event coverage as required to foster direct customer relationships and drive on-site conversion to e-commerce channels. * Leverage modern AI tools (ChatGPT, Claude, Grok, etc.) to streamline daily workflows, improve copy/content creation, analyze data, and optimize marketing strategies. **Requirements (from the original advert)** * Strong practical knowledge of multi-channel advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads, Instagram, and Email Marketing platforms). * Familiarity with direct-to-consumer e-commerce dynamics (wine/beverage industry experience is a bonus, but formal minimum years of experience are flexible for the right candidate). * Excellent written and verbal communication skills. * Comfortable working weekends and flexible hours during events when needed. * Target-Driven: Highly motivated by sales targets and performance-based commission. * Analytical & Data-Led: Comfortable working with numbers, performance dashboards, and conversion metrics. * Self-Motivated: Capable of operating autonomously in a semi-remote workspace while maintaining high productivity. * Forward-Thinking: Eager to experiment with and adopt AI tools to enhance function performance. **Who should apply** This role is suited for an individual with strong practical knowledge of multi-channel advertising platforms and direct-to-consumer e-commerce dynamics. The ideal candidate possesses excellent communication skills, is comfortable with flexible hours and weekend work for events, and is highly motivated by sales targets. They should be analytical, data-led, self-motivated for autonomous work in a semi-remote environment, and forward-thinking with a willingness to adopt AI tools. Wine/beverage industry experience is considered a bonus. **Deadline** Not specified **Reference** Original posting: https://www.jobmail.co.za/jobs/sales-marketing/other-sales-marketing/stellenbosch/e-commerce-sales-manager-wine-brands-id-7592466 Source: jobmail
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At a glance
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Job description
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