Lead Generation Executive

In brief

Overview The Lead Generation Executive role at Marcus Evans Group is responsible for identifying and engaging senior-level decision-makers, building targeted prospect databases, and supporting strategic marketing initiatives to drive sponsorship and business development opportunities. This role requires strong research capabilities, market intelligence gathering, and campaign execution to ensure the success of industry events and commercial objectives. It is an in-person position located in the Cape Town office. What you will do * Conduct in-depth market research to identify and profile senior decision-makers, including CEOs, CFOs, Directors, and other C-suite executives aligned with event themes and business objectives. * Develop, maintain, and optimize targeted prospect databases using CRM systems, industry databases, and professional networking platforms such as LinkedIn. * Gather, verify, and maintain accurate, relevant, and up-to-date market intelligence to support marketing campaigns and event development. * Analyze industry trends, target markets, and geographic regions to identify high-value prospects and business opportunities. * Support the development and execution of integrated marketing campaigns aimed at generating qualified leads and sponsorship opportunities. * Collaborate with cross-functional teams to enhance the effectiveness and reach of event marketing initiatives. * Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing. * Proactively contribute to the overall effectiveness of event marketing campaigns. Requirements (from the original advert) * Degree or Diploma in Marketing, Business Administration, Communications, or a related field. * Experience in lead generation, market research, business development, or data-driven prospecting. * 1–2 years of practical marketing experience will be advantageous. * Strong analytical and research skills with the ability to identify and qualify potential clients. * Excellent verbal and written communication skills in English. * Proficient in Microsoft Office Suite and CRM platforms. * Adaptable, self-motivated, and comfortable working in a performance-driven environment. * Ability to start immediately is preferred. Who should apply Candidates holding a Degree or Diploma in Marketing, Business Administration, Communications, or a related field, who possess experience in lead generation, market research, business development, or data-driven prospecting. The ideal candidate will demonstrate strong analytical and research skills, excellent verbal and written communication in English, and proficiency in Microsoft Office Suite and CRM platforms. Applicants should be adaptable, self-motivated, and comfortable in a performance-driven environment, with 1–2 years of practical marketing experience being advantageous and an immediate start preferred. The role is for an in-person position in Cape Town. Deadline Not specified Reference Original posting: https://www.myjobmag.co.za/job/lead-generation-executive-marcus-evans-group Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 1 year of experience.

• Microsoft Office

Extracted automatically from the advert; confirm requirements on the original listing.

Job description

Before you apply

• Confirm the requirements and closing date on the original listing (myjobmag). SPANi lists vacancies from other sites and may not reflect last-minute changes.
• Legitimate employers do not charge application, registration or training fees.
• Don't send your ID or bank details before you have confirmed the employer is real.

How to spot a job scam

Before you apply

• Read the full advert and confirm you meet the minimum requirements before applying.
• Tailor your CV headline and most recent experience to the job title and key skills.
• Note the closing date and reference number, and keep a copy of what you submit.
• Apply only through the employer or job board link — never pay to apply.