Strategic Account Director

In brief

**Overview** This role as a Strategic Account Director at Publicis Groupe is centered on defining the strategic media approach to drive growth for clients. The successful candidate will own the overarching strategic media answer, focusing on identifying sources of growth, target audiences, desired behavioural changes, and the core principles guiding media responses. The value of this role lies in developing robust growth logic, interpreting category dynamics, understanding competitive landscapes, and prioritizing audiences, rather than involvement in detailed channel planning or media buying. **What you will do** * Interpret client briefs to define clear media growth challenges. * Conduct category and competitive analysis, understanding market dynamics, brand positioning, and consumer behaviour. * Define the source of growth (e.g., recruit, switch, retain, increase frequency, trade-up, or cross-sell). * Refine Jobs to be Done (JTBD) and define strategic media principles. * Formulate strategic audience hypotheses to identify growth audiences and desired behaviour change. * Define the strategic role media must play in solving business problems. * Provide clear strategic direction to Journey Planners. * Define strategic KPI logic and success criteria before planning commences. * Identify strategic implications from Post Campaign Analysis (PCA) for future campaigns. * Own and produce mandatory artifacts including: * Strategic Brief Interpretation (converting client briefs into strategic media challenges). * Growth Strategy Canvas (defining growth source, JTBD, behaviour change, and strategic focus). * Category & Competitive Read (summarising market, competitor, and consumer implications). * Growth Audience Hypothesis (identifying the audience from which growth is expected). * Strategic KPI Logic (defining which strategic KPIs matter and why). * Strategic PCA Implications (capturing what results mean for future strategy). * Hold decision rights over growth source logic, strategic JTBD interpretation, strategic audience prioritisation, media strategy principles, strategic KPI rationale, and strategic implications from PCA. **Requirements (from the original advert)** * 6-9 years leading strategy for major campaigns or clients. * Strategic thinking: Ability to connect business problems to media opportunities. * Category understanding: Ability to interpret market, consumer, and competitor dynamics. * Audience thinking: Ability to define growth audiences and behaviour change. * Data interpretation: Ability to use research and audience data to support strategy. * Storytelling: Ability to articulate the strategic answer clearly. * Cross-functional leadership: Ability to guide planners and specialists without performing their roles. * Measurement logic: Ability to define strategic KPIs and success criteria. * Mandatory artifacts that must be owned and produced: Strategic Brief Interpretation, Growth Strategy Canvas, Category & Competitive Read, Growth Audience Hypothesis, Strategic KPI Logic, Strategic PCA Implications. **Who should apply** This role is ideal for a seasoned media strategist with 6-9 years of experience leading major campaigns or clients. The successful candidate will possess strong strategic thinking skills, a deep understanding of market dynamics, consumer behaviour, and competitive landscapes. They must be adept at defining growth audiences, interpreting data to support strategy, and articulating complex strategic answers clearly through compelling storytelling. Candidates should demonstrate cross-functional leadership, guiding specialists without engaging in tactical execution, and have a strong grasp of measurement logic to define strategic KPIs. This role suits individuals who thrive in a high-level strategic capacity, focusing on defining growth logic and media principles rather than tactical implementation. **Deadline** Not specified **Reference** Original posting: https://www.myjobmag.co.za/job/strategic-account-director-publicis-groupe Source: myjobmag

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