Sales Coach and Merchandising Manager

In brief

Overview This exciting opportunity is for a Sales Coach and Merchandising Manager to join the Limpopo team at Coca-Cola Beverages Africa (CCBA). The role reports to the Country Lead: RTM and is responsible for building sales capability, coaching frontline teams, and leading merchandising excellence across the region to deliver superior commercial results. The Sales Coach and Merchandising Manager collaborates closely with Sales, Trade Marketing, and third-party merchandising teams to ensure best-in-class execution, visibility, availability, and customer service standards across all channels. What you will do * Lead regional execution and instill core sales disciplines to enhance market performance and trade visibility. * Drive in-field and classroom coaching to improve skill indices and trade effectiveness. * Monitor the KPI tracker implementation, conduct audits, track action plans, and ensure timely reporting and compliance. * Design, deliver, and track customized and generic training solutions based on business needs and training needs analysis. * Utilize tools to measure skills, monitor training impact, and maintain skill-level trackers and regional training records in partnership with HR/L&D. * Facilitate best practice communication across units, motivate teams through skill-building initiatives, and track budgeted training spends. * Lead the execution of the regional merchandising strategy in alignment with national priorities, trade standards, and execution models. * Maintain high service levels through proactive trade engagement, feedback loops, and implementation of innovative solutions to address merchandising challenges. * Foster strong internal stakeholder relationships e.g., Sales, Trade Marketing to drive alignment and flawless execution of merchandising standards. * Manage third-party merchandising service providers e.g., DDK, ensuring full compliance with SLAs, performance expectations, and contractual obligations including annexures and PMOs. * Address service delivery issues promptly through structured engagement and escalation processes, driving corrective actions to maintain execution quality. * Monitor and manage regional merchandising budgets and ensure spend is aligned with volume analysis, trade priorities, and ROI benchmarks. * Identify capability gaps within internal merchandising teams and external vendors; facilitate ongoing training and support to ensure consistent, high-quality execution. * Effectively roll out and monitor the execution of the merchandising strategy across channels and touchpoints, ensuring alignment with brand and commercial objectives. * Manage and maintain the merchandiser master data to ensure data accuracy and KPI compliance. * Manage internal and external social systems, routine meetings, and contact sessions. * Lead and develop teams through goal-setting, coaching, and performance management. * Cascade organizational goals effectively to regional teams to ensure alignment. Requirements (from the original advert) **Education:** * 3-year Diploma/Degree in Marketing, Sales, or Business **Experience:** * 5 years in Sales Management or Coaching roles * Proven experience in capability building, preferably in FMCG or a highly execution-focused environment * Valid Code 08 Driver’s License * Proficient in MS Office and relevant digital tools * People management **Skills:** * Sales Coaching & Training Design * Performance Management * Strong organisational skills * Financial Acumen * Stakeholder Engagement * Data Analysis & Reporting * Project & Resource Planning * Negotiation & Conflict Management * Customer Centricity * Effective communication Who should apply This role is ideal for an individual who is passionate about developing high-performing sales teams, driving flawless market execution, and leading merchandising excellence to achieve superior commercial results. The successful candidate will be adept at building sales capability, coaching frontline teams, and fostering strong partnerships with various internal and external stakeholders to ensure best-in-class execution and customer service standards across all channels. Deadline 20th October, 2026 Reference Original posting: https://www.myjobmag.co.za/job/sales-coach-and-merchandising-manager-the-coca-cola-company Source: myjobmag

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