Brand Manager (Yogiberry and Bird & Co)

In brief

**Overview** This role is for a Brand Manager at Pedros Flame Grilled Chicken, specifically focusing on the Yogiberry and Bird & Co brands. The primary objective is to lead the day-to-day marketing for both brands, translating their strategies into effective campaigns and customer experiences designed to build awareness, attract customers, and foster repeat visits. The manager will collaborate with in-house creative, digital, operations, and product development teams to ensure consistent marketing efforts that support profitable growth. For Yogiberry, the focus is on building a distinctive frozen yoghurt brand through engaging content, product launches, sampling, and local activities to encourage trial and participation. For Bird & Co, the goal is to strengthen brand positioning and consistency across dine-in, takeaway, and delivery channels through appealing food content, menu promotions, and store marketing to increase customer demand. **What you will do** * **Brand strategy and planning:** Develop separate annual brand plans and marketing calendars for Yogiberry and Bird & Co, outlining clear audiences, priorities, budgets, and success metrics. Protect each brand’s identity and tone of voice, utilizing customer insights and competitor analysis to guide decisions. * **Campaign delivery:** Lead marketing campaigns from the initial creative brief through production, approvals, launch, and post-launch review, ensuring delivery within agreed deadlines and budgets. Brief and review photography, video, design, copy, and media activities with the creative studio and digital team, maintaining brand quality across all customer touchpoints. * **Store marketing and launches:** Plan store openings, local campaigns, activations, and partnerships in collaboration with Operations. Coordinate the production and distribution of point-of-sale materials, launch toolkits, and internal store communications. Conduct store visits to assess execution and customer experience, agreeing on corrective actions with relevant teams. * **Digital marketing and customer engagement:** Set content priorities with social and digital teams, ensuring each brand maintains a distinct voice and content relevance for its specific customers. Coordinate activities with the digital team, paid media, influencers, customer retention initiatives, and delivery-platform promotions, using customer feedback and channel results to refine strategies. * **Performance and budget management:** Monitor key performance indicators such as sales, guest count, campaign uptake, customer engagement, and marketing return against agreed targets. Present monthly results, key learnings, and recommended actions. Manage allocated budgets, forecasts, and supplier costs, tracking commitments and invoices, flagging variances, and securing approval before expenditure. * **Product innovation and stakeholder management:** Work alongside product development, Operations, and Finance on menu and product launches, contributing customer insight, positioning, and pricing input, and ensuring launch readiness. Coordinate internal teams and external suppliers, resolve delivery issues, escalate risks proactively, and review brand assets within established approval limits. **Requirements (from the original advert)** * Degree or diploma in Marketing, Communications or a related field. * 3–5 years’ relevant experience in brand or marketing management. Experience in QSR, restaurants, FMCG or retail is advantageous. * Proven delivery of integrated campaigns, with examples of clear briefs, coordinated execution and measurable results. * Experience managing budgets and suppliers, interpreting sales and marketing data, and working with creative and cross-functional teams. * Working knowledge of social and digital marketing, Excel, PowerPoint and project management tools. * Ability to travel for store visits and launches. **Who should apply** Candidates with a degree or diploma in Marketing, Communications, or a related field, possessing 3-5 years of relevant experience in brand or marketing management, particularly those with a background in QSR, restaurants, FMCG, or retail. The ideal candidate will have proven experience in delivering integrated campaigns, managing budgets and suppliers, interpreting sales and marketing data, and working effectively with creative and cross-functional teams. Proficiency in social and digital marketing, Excel, PowerPoint, and project management tools is expected, along with the ability to travel for store visits and launches. This role is suited for someone capable of leading day-to-day marketing for multiple brands, developing comprehensive brand strategies, executing campaigns, managing store-level marketing, overseeing digital engagement, and managing performance and budgets. **Deadline** 06 November 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/brand-manager-yogiberry-and-bird-co-pedros-flame-grilled-chicken Source: myjobmag

Summary drafted with AI assistance from the original advert. The advert itself is the authority — how we use AI.

At a glance

• At least 3 years of experience.

• Microsoft Excel
• Project management

Extracted automatically from the advert; confirm requirements on the original listing.

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