Area Sales Manager - Tzaneen

In brief

**Overview** This role is for an experienced Area Sales Manager within RCL Foods' Baking Division, based in Tzaneen. The primary purpose is to drive bread sales growth within the retail trade channel. This involves managing existing retail accounts, growing shelf presence, executing promotions, ensuring product availability, developing and maintaining customer relationships, and increasing market share. The specialist is responsible for delivering volume, visibility, and value growth through effective in-store execution and customer relationship management. **What you will do** * Manage and grow a defined portfolio of accounts including Retail, HORECA, and Forecourt. * Develop and maintain strong relationships with regional and store managers. * Plan and execute a structured call cycle to ensure optimal territory coverage. * Ensure all products are merchandised according to planograms and brand standards. * Monitor shelf space, product rotation (FIFO), price compliance, and stock levels. * Implement and maintain promotional displays and in-store campaigns. * Review daily orders, manage order frequency, and follow-up on deliveries. * Work closely with distribution for accurate and timely deliveries. * Manage stock wastage from store, non-deliveries, and claims. * Track and report daily/weekly/monthly sales targets and Key Performance Indicators (KPIs). * Provide feedback on sales performance, customer issues, and competitor movements. * Handle returns and ensure adherence to freshness and quality. * Build strong relationships with store owners, store managers, and regional managers. * Educate customers on products, pricing, and promotions. * Handle service issues professionally and promptly. * Design plans with customers to increase sales. * Monitor competitor activity including pricing, promotions, packaging, and shelf placement. * Report trends and provide feedback to the Regional Sales Manager and General Manager. * Identify opportunities for growth within stores or new store openings. * Maintain accurate sales records, call reports, and performance metrics. * Submit daily/weekly reports on store visits, sales performance, and market feedback. * Track stock levels, orders, and stock level through sales data. * Take ownership and accountability for tasks and activities, demonstrating effective self-management in terms of planning, prioritizing, and self-development. * Follow through to ensure quality and productivity standards of work are consistently and accurately maintained. * Inform relevant parties in the event of tasks or deadlines not met, potential risks, and provide appropriate resolution. * Manage colleagues' and employees’ expectations and communicate appropriately. * Demonstrate willingness to help others and "go the extra mile" to meet team targets and objectives. * Effectively lead a team of sales representatives. * Manage KPI performance with merchandisers/merchandising partners. **Requirements (from the original advert)** * Matric * Diploma in Sales or Marketing * Valid driver ‘s licence * Minimum 3 to 4 years’ experience in a supervisory role in a Retail Trade environment (bread products advantageous) * At least 3 Years GT sales supervisory experience in a manufacturing environment (FMCG) * Proven track record of meeting or exceeding sales target in retail. * Strong understanding of retail dynamics and relationships with personnel. * Vast experience working with chain stores and independent retailers. * Excellent Microsoft office skills **Who should apply** This role is suitable for an experienced individual with a Diploma in Sales or Marketing and a valid driver’s license. The ideal candidate will have a minimum of 3-4 years of supervisory experience in a Retail Trade environment, preferably with bread products, and at least 3 years of GT sales supervisory experience in an FMCG manufacturing environment. A proven track record of meeting or exceeding retail sales targets, a strong understanding of retail dynamics, established relationships with retail personnel, and extensive experience with both chain stores and independent retailers are essential. Proficiency in Microsoft Office is also required. The candidate should be focused on driving sales growth, managing accounts, executing promotions, and fostering strong customer relationships. **Deadline** 11th October, 2026 **Reference** Original posting: https://www.myjobmag.co.za/job/area-sales-manager-tzaneen-rcl-foods Source: myjobmag

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At a glance

• At least 3 years of experience.

• Microsoft Office

Extracted automatically from the advert; confirm requirements on the original listing.

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